How Can Hoteliers Maximize Revenue from Google?
February 10, 2016 10:56am
Watch Our One-on-One Discussions at Google’s NYC Headquarters
Understanding how to maximize revenue from the extensive array of Google’s products can be daunting. To help hotel digital marketers navigate the Google landscape, HeBS Digital sat down with Google at their headquarters to discuss their latest advertising formats, case studies from the HeBS Digital portfolio, and how hoteliers can boost customer engagements and revenues from Google.
As a result of the discussions, a pair of videos were produced, featuring one-on-one conversations between Google Agency Development Manager Victoria Fabiano and two of HeBS Digital’s top online marketing experts: SVP of Marketing Mariana Safer and Manager, SEM Department Carmine Fischetti.
Fabiano, Fischetti and Safer discussed Google’s ambition to stay on the frontlines of the hospitality digital marketing industry, and HeBS Digital’s ability to harness Google’s newest products and technology and drive high returns and revenues for its hotel client portfolio.
HeBS Digital and Google are linked by a unique partnership that fosters innovation and drives revenue. As a Google Partner agency, HeBS Digital offers a wealth of search engine marketing (SEM) and display advertising experience. The firm’s 40-plus Google AdWords-certified search professionals work to maximize revenues and secure high ROIs for its hotel clients via paid search, display adverting, Gmail Ads, and a number of innovative products still in beta like Customer Match lists. In fact, HeBS Digital has been planning and executing paid search campaigns successfully since 1997, and on Google AdWords since 2000.
Fabiano’s discussion with Fischetti focused on hotel SEM campaign successes achieved through the Google-HeBS Digital partnership – reinforcing many of the strategies outlined in Fischetti’s recent 2016 SEM Campaign Checklist article. Fischetti and Fabiano covered some of the most pressing trends in SEM, the most important new paid search products offered by Google, and the primary benefits of HeBS Digital’s Google Partner status:
Meanwhile, Safer’s discussion with Fabiano centered on how the partnership helps HeBS Digital achieve its goal of lowering hoteliers’ distribution costs while maximizing their revenues. The interview included information on the benefits of the HeBS Digital-Google relationship and an overview of the events co-hosted by the two companies. Safer also detailed HeBS Digital’s brand values, which are supported by the firm’s partnership with Google:
As an official Google Partner, HeBS Digital enjoys access to unique tools and insights, along with a direct connection to Google itself. HeBS Digital earned its Google Partner status by passing a series of Google advertising certification exams, adhering to best practices, and delivering consistently strong results for its client portfolio.
As mentioned in the HeBS Digital & Google Partnership Overview video, the companies have co-hosted several events during the course of their relationship. The third-annual Travelers Mindset Summer Conference, held in July at Google’s New York headquarters, brought together experts from Google, HeBS Digital, RateGain, Lionbridge and NAVIS for a discussion of trending issues and innovative strategies in the hospitality space.
The upcoming Google – HeBS Digital Conference will be held at Google’s Headquarters in Manhattan on February 16, 2016 and will feature actionable recommendations for hoteliers on how to maximize revenues from the direct online channel, lower cost of sale, shift share away from the OTAs, and steal market share from the competition.
View these videos and others at HeBS Digital’s official YouTube channel.
Learn more about HeBS Digital’s partnership with Google.
Tags: hebs digital,
Founded in 2001, HeBS Digital is the industry’s leading digital technology, full-service hotel digital marketing, website design and direct online channel consulting firm based in New York City (www.hebsdigital.com).
HeBS Digital has pioneered many of the “best practices” in hotel digital marketing and website revenue optimization, as well as a range of industry-first digital technology applications. The firm has won more than 300 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.
A diverse client portfolio of top-tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are benefiting from HeBS Digital’s direct online channel strategy and digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or firstname.lastname@example.org.
Contact: Mariana Mechoso Safer
From Dreaming to Booking Part III: The Planning Phase - How to Capitalize on the Planning Phase of the Travel Planning Journey
Milestone Announces Spring 2018 Edition of Milestone Digital Presence Cloud With New User Interface
Amazon's Influence on Online Travel Agencies
Mobile-First Index Is Approaching – How Can You Prepare?
Winning the Direct Booking: Combat the Effect of Airbnb on Your Hotel’s Bottom Line
From Dreaming to Booking Part II: How to Capitalize on the Dreaming Phase of the Travel Planning Journey
TravelClick and Google Expand Partnership to Help Hoteliers Maximize Revenue in an Increasingly Competitive Market
From Dreaming to Booking: How to Capitalize on the Full Travel Planning Journey to Increase Direct Bookings
The Top 5 Things You Need to Know Now in Hotel Digital Marketing: February Edition
Adrian Awards Celebrate Travel Marketing Superheroes
Milestone Insights 2018 Edition Provides Location-Based Businesses With Affordable Digital Marketing Competitive Benchmarking & Analysis
Now Available for Download: HEBStrategy Q1 2018 Hotel Digital Marketing, Technology, and Trends Whitepaper
Facebook Dynamic Ads for Travel: A Marketing Tool to Boost Direct Bookings
Your Top 10 Digital Marketing New Year's Resolutions
Mariana Safer of HEBS Digital to Be Honored at HSMAI's 2018 Adrian Awards as a Top 25 Extraordinary Mind in Hospitality
A Top Priority in 2018: 7 Steps to Achieve Hotel Website Accessibility and ADA Compliance
HEBS Digital’s Sister Company, Serenata IntraWare, Voted World’s Leading Hotel CRM Technology Provider by the World Travel Awards 2017
6 Tips to Fly Away with Direct Hotel Bookings in 2018
HEBS Digital Celebrates 2017: A Year of Broadening the Global Footprint, Technology Innovations and Industry Recognition
HEBS Digital Wins Record-Breaking 21 HSMAI Adrian Awards, Including 10 Gold
Please login or register to post a comment.