Hilton Launches Africa Growth Initiative with Expectation of Adding 100 Properties Over the Next Five Years
October 5, 2017 1:08pm
MCLEAN, Va. - Hilton (NYSE: HLT) has committed a total of $50 million over the next five years towards the Hilton Africa Growth Initiative to support the continued expansion of its Sub-Saharan African portfolio.
These funds are intended to support the conversion of around 100 hotels (roughly 20,000 rooms) in multiple African markets into Hilton branded properties, namely into its flagship Hilton Hotels & Resorts brand, the upscale DoubleTree by Hilton and the recently launched Curio Collection by Hilton.
Patrick Fitzgibbon, Senior Vice President, Development, Europe, Middle East and Africa, Hilton said: "Hilton remains committed to growth in Africa having been present on the continent for more than 50 years. The model of converting existing hotels into Hilton branded properties has proved highly successful in a variety of markets and we expect to see great opportunities to convert hotels to Hilton brands through this initiative.
"It enables us to rapidly grow our portfolio and delivers returns for owners by increasing exposure of their business to more international, inter-regional and domestic travellers, and specifically to our 65 million-plus Hilton Honors members, who look to stay with us in our suite of industry-leading brands. We see huge potential here in key cities and airports, as well as allowing us to develop our offering in resorts and safari lodges."
These hotels will receive all the benefits associated with Hilton's industry-leading brand proposition and world-class commercial platforms. Guests will also be able to take advantage of Hilton's innovative technology platforms such as online check-in and the ability to choose individual rooms when booking via the Hilton Honors App.
Fitzgibbon added: "The range of brands we have at our disposal allows owners the flexibility to pick the right fit for their property. We have already deployed this initiative in the signing of two hotels: our first DoubleTree by Hilton property in Kenya, and our first hotel in Rwanda, and expect to be able to announce further additions before the end of this year."
doubletree by hilton,
curio collection by hilton
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,000 properties with more than 825,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by HiltonTM, DoubleTree by Hilton, Tapestry Collection by HiltonTM, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.
Contact: Daniel Ford
+971 5 06524537
The first hotel to benefit from this initiative is the 109 guest room Amber Hotel on Nairobi's Ngong Road, which will re-launch under the upscale DoubleTree by Hilton brand. The hotel, which opened in 2016, is currently undergoing a series of renovations and will join the brand by the end of the year. Following the refurbishment, the hotel will be known as DoubleTree by Hilton Nairobi Hurlingham and will continue to be operated by the owner under a franchise agreement through the leadership of its current General Manager, Elisha Katam.
The 153 room Ubumwe Grande Hotel in the Kigali central business district will trade under the upscale DoubleTree by Hilton brand when it fully converts in 2018. This franchised property - with 134 guest rooms and 19 apartments - opened in September 2016. The hotel will undergo some changes in order to rebrand and will be Hilton's first property in Rwanda. Once rebranded, the hotel will trade as the DoubleTree by Hilton Kigali City Centre.
Hilton Launches Incubator to Fast-Track Guest Innovations
HMB Management Opens Homewood Suites by Hilton Allentown Bethlehem Center Valley in Eastern Pennsylvania
Virginia Crossings Hotel & Conference Center Joins Tapestry Collection by Hilton Marking Brand's Second Property
Owned and Managed by AAA Hotel Company, Home2 Suites by Hilton Lake Charles Opens in Louisiana
Tru by Hilton Expands to Canada with Signing of Three Properties
Q3 2017 Financial Reports Round Up Part 2: Hilton, Wyndham, Las Vegas Sands, Pebblebrook
Owned by Kamba Hospitality and Managed by Witness Hospitality, New Home2 Suites Opens in Lafayette, Indiana
Concord Hospitality Reveals First Look of Canopy by Hilton’s North American Debut in Washington, D.C.
Hilton and Fess Parker Family Announce Extensive Remodel and Rebranding of Santa Barbara's Iconic Beachfront Resort
Hilton Garden Inn Opens in Chinese City of Shiyan with General Manager Mason Liu at the Helm
Owned by NewcrestImage, Newly-Built Embassy Suites by Hilton Opens in Amarillo, Texas
General Manager Erinn Veach-Asher Welcomes Guests to New Home2 Suites by Hilton Baytown, Texas
G6 Hospitality, Hilton and Marriott Plan Hotel Developments in Honduras
Owned by Dubai Properties, DoubleTree by Hilton Opens in Bay Square, Dubai
Hotel Equities Opens New Gulf-front Island House Hotel DoubleTree by Hilton on Orange Beach, Alabama
General Manager Anthony Meng Welcomes Guests to Hilton Garden Inn Shangri-La in Yunnan Province
General Manager Scott Ringham Welcomes Guests to New Homewood Suites by Hilton Topeka, Kansas
Vrancor Hospitality Opens Homewood Suites by Hilton North Bay in Ontario's Nipissing District
Owned and Managed by Visions Hotels, New Home2 Suites by Hilton Opens in Oswego, New York
Curio Collection by Hilton Opens Grand Hotel Des Sablettes Plage Marking First Property in France on French Riviera Coast
Please login or register to post a comment.