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With the 600+ pre-registered attendees for next week's inaugural HITEC Amsterdam, Hospitality Financial and Technology Professionals (HFTP®) is interpreting the strong interest as a sign of vitality for the hospitality industry and its stakeholders. In 2017, HFTP expanded its stakes in its 45-year Hospitality Industry Technology Exposition and Conference (HITEC®), by adding two boutique events in hospitality-strong regions to complement the larger, North American HITEC that runs annually in June. The first of three HITECs in 2017 is HITEC Amsterdam, March 28-30 at the RAI Amsterdam Convention Centre, with pre-registration already exceeding the expected attendance number. This sign of popularity, plus the fact that the exhibit hall sold out in 72 hours when space was made available last June, demonstrates the need for a regional, concentrated forum to discuss the ins-and-outs of hospitality technology via networking, education and exhibits. This year HFTP will also produce HITEC Toronto, June 26-29 and HITEC Dubai, November 14-15, in partnership with Naseba.

"While we expected that HITEC Amsterdam would be a big draw, it is already exceeding our wildest expectations," said HFTP CEO Frank Wolfe, CAE. "Because we are a nonprofit organization, our successes are attributable to the industry experts who volunteer their expertise and time to help plan the program, resulting in valuable knowledge-sharing that leads to industry improvement. HFTP is also fortunate to have the support of many industry suppliers and sponsors, some who have been with HFTP through name changes, mergers and acquisitions for the HITEC brand's 45 years."

The HITEC Amsterdam education program is a topical slate of sessions planned and presented by a respected group of industry experts. The program itself was put together by the HITEC Amsterdam Advisory Council, led by Chair Carson Booth, CHTP and Vice Chair Derek Wood. Sessions will cover important topics such as: EU data privacy legislation, disruptive technologies, e-payments, service bus technologies, technology for profit and more. In addition the program starts with a keynote from BBC Radio broadcaster Dr. Aleks Krotoski and caps off with a keynote by future-scenario planner Woody Wade.

Wolfe goes on to say, "HFTP has been entrusted by the industry as one of the most reliable sources for finding out how technology and finance impact our enterprises. HFTP's volunteers are among the very best and brightest the industry has to offer who are extremely passionate about the industry. It is that passion that drives such positive responses."

In addition to the educational component, HITEC Amsterdam will also host an exhibit hall with 85 companies offering some of the best technology products and services ever assembled in Europe under one roof. In support of the inaugural event, the Platinum Sponsors include CNN, Samsung, NEC and Novility. In addition, HoReCa.digital is the exclusive sponsor of the start-up pitch competition Entrepreneur 20X, which is a pre-show event on the afternoon of March 28.

About HITEC

HITEC is the world's largest and oldest hospitality technology exposition and conference brand. HITEC offers a unique combination of top-notch education, and brings together the brightest minds and hottest technologies from across the globe to one place. The unparalleled event offers attendees essential education, access to top hospitality technology industry experts and the resources to find cost-effective ways to improve company bottom lines. Combined with the intimate opportunities to connect with fellow professionals, HITEC has everything to enhance your career.

Historically hosted annually in a different city throughout the United States, HFTP decided to break tradition in 2017 by hosting three HITEC events all taking place outside of U.S. borders– in Toronto, Amsterdam and Dubai. This will be the first time the global association's largest HITEC event – featuring thousands of hospitality professionals from around the world – will take place outside of the U.S. In 2017, HFTP is producing its larger HITEC Toronto as well as two additional, inaugural HITEC events: HITEC Amsterdam and HITEC Dubai.

For more information about HITEC and HFTP's other global activities, contact the HFTP Meetings & Special Events Department at education@hftp.org or visit www.hftp.org and www.hftp.org/hitec. Download the HFTP/HITEC media kit via the HFTP website.

About HFTP

Hospitality Financial and Technology Professionals (HFTP) is a global nonprofit hospitality association, headquartered in Austin, Texas, USA, that uniquely understands the industry's problems. HFTP has members and stakeholders across the globe. HFTP assists its members in finding solutions to industry problems more efficiently than any organization via its expert networks, research, conferences such as HITEC and certification programs. HFTP also owns the world's only hospitality specific search engine, PineappleSearch.com. HFTP is recognized as the spokes group for the finance and technology segment of the hospitality industry. For more information about HFTP, email membership@hftp.org or download the HFTP/HITEC media kit via the HFTP website.

Contact: Jessica Blankenship

jessica.blankenship@hftp.org

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