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Save the date for November 14–15, 2017

AUSTIN, TEXAS (March 9, 2017) — Building on the expertise of planning and producing the world's largest hospitality technology show, Hospitality Financial and Technology Professionals (HFTP®), producers of Hospitality Industry Technology Exposition and Conference (HITEC®), will host its inaugural HITEC Dubai from November 14–15, 2017 at the Conrad Dubai in Dubai, UAE – the center of the fast-developing markets of Asia and The Middle East. Produced in partnership with Naseba, HFTP's HITEC Dubai will serve as the association's third, and final, HITEC of 2017.

The new event will be a Middle Eastern counterpart to the tremendously successful annual HITEC which brings together thousands of individuals from the hospitality technology community to a different city in North America each year. This year, celebrating the 45th anniversary since the first HITEC in 1972, HFTP decided to break tradition and satisfy the increasingly popular demand with additional events in new regions with HITEC Amsterdam and HITEC Dubai.

"The international events will increase involvement and better accommodate not only HFTP members located in Europe and the Middle East but also the industry itself," said HFTP CEO Frank Wolfe, CAE. "HFTP has been entrusted by the industry as one of the most reliable sources to find out about the impact of technology and finance on our enterprises."

Planning for HITEC Dubai has begun, and will reflect practices and trends specific to The Middle East. The preliminary program will follow a similar format to HITEC Amsterdam, March 28–30, with up to 80 booths, keynote presentations in the usual tradition of HITEC and education sessions on current technology topics for hospitality. Top regional experts will be diligently selected to volunteer their industry expertise on the HITEC Dubai Advisory Council and provide guidance for the event's education program.

Reservations for exhibit space at HITEC Dubai are now being taken. HITEC Dubai also offers multiple sponsorship and advertising opportunities for exhibitors to increase impressions before and after the show. For more information, contact HFTP Exhibits Manager Alison Heathcote at Alison.Heathcote@hftp.org.

The partnership between HFTP and Naseba for HITEC Dubai will combine both organizations' vast experience in the sector to build the ultimate hospitality technology platform in the United Arab Emirates region. Naseba will bring additional, local expertise to the inaugural event whereas HFTP will appoint a HITEC Dubai Advisory Council to assist in identifying education sessions and speakers. Both organizations will work together on production, marketing/branding, sponsorship, customer relations, logistics and more to ensure the success of the event's core goals and objectives.

In addition to HITEC Dubai, in 2017 HFTP is producing its inaugural European counterpart HITEC Amsterdam on March 28–30 and the larger HITEC Toronto on June 26–29. For more information about HITEC and HFTP's other global activities, contact the HFTP Meetings & Special Events Department at education@hftp.org or visit www.hftp.org and www.hftp.org/hitec.

About HITEC

HITEC is the world's largest and oldest hospitality technology exposition and conference brand. HITEC offers a unique combination of top-notch education, and brings together the brightest minds and hottest technologies from across the globe to one place. The unparalleled event offers attendees essential education, access to top hospitality technology industry experts and the resources to find cost-effective ways to improve company bottom lines. Combined with the intimate opportunities to connect with fellow professionals, HITEC has everything to enhance your career.

Historically hosted annually in a different city throughout the United States, HFTP decided to break tradition in 2017 by hosting three HITEC events all taking place outside of U.S. borders– in Toronto, Amsterdam and Dubai. This will be the first time the global association's largest HITEC event – featuring thousands of hospitality professionals from around the world – will take place outside of the U.S. In 2017, HFTP is producing its larger HITEC Toronto as well as two additional, inaugural HITEC events: HITEC Amsterdam and HITEC Dubai.

For more information about HITEC and HFTP's other global activities, contact the HFTP Meetings & Special Events Department at education@hftp.org or visit www.hftp.org and www.hftp.org/hitec. Download the HFTP/HITEC media kit via the HFTP website.

About HFTP

Hospitality Financial and Technology Professionals (HFTP) is a global nonprofit hospitality association, headquartered in Austin, Texas, USA, that uniquely understands the industry's problems. HFTP has members and stakeholders across the globe. HFTP assists its members in finding solutions to industry problems more efficiently than any organization via its expert networks, research, conferences such as HITEC and certification programs. HFTP also owns the world's only hospitality specific search engine, PineappleSearch.com. HFTP is recognized as the spokes group for the finance and technology segment of the hospitality industry. For more information about HFTP, email membership@hftp.org or download the HFTP/HITEC media kit via the HFTP website.

Contact: Jessica Blankenship

jessica.blankenship@hftp.org

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