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Hospitality Financial and Technology Professionals (HFTP®) and HSMAI Region Europe are pleased to extend their partnership and co-locate European conferences again in April 2018. HSMAI Region Europe will co-locate its Revenue Optimization Conference (ROC) and its Digital and Distribution Optimization Conference (DOC) with HFTP's HITEC® Amsterdam. HSMAI Region Europe's Annual ROC and DOC conferences will take place 10-11 April 2018 at Hotel Novotel Amsterdam City, while HITEC Amsterdam will take place from 11-13 April 2018 at the RAI Amsterdam Convention Centre.

HFTP's HITEC is an all-encompassing vehicle that showcases the most innovative hospitality technology products and services to the global industry, and provides attendees with an unrivaled one-stop access to education, networking and more. HSMAI Region Europe's ROC and DOC are Europe's number one place for the latest trends and news in revenue optimization, digital marketing and distribution for the travel, hospitality and event industry.

"Co-locating HITEC Amsterdam with HSMAI's ROC and DOC conferences will provide a collaborative environment for enhanced networking, education and business exchanges among attendees," said Frank Wolfe, CEO at HFTP. "This partnership is an example of HFTP's strategic plan to add value for our members and industry professionals in the European region as the association continues to expand internationally."

"HFTP has significant hospitality event expertise as well as a large network of regional industry experts," said Ingunn Hofseth, president and CEO at HSMAI Region Europe. "Joining forces will bring together experts across all spectrums of the hospitality market, and we are excited to provide an enhanced professional platform for attendees in Amsterdam this April."

HFTP and HSMAI Region Europe are recognized as global leaders in the hospitality industry. Both organizations provide hospitality professionals with access to world class educational opportunities, research, networking and solutions to industry problems.

For more information about HSMAI Region Europe, please contact Benedicte Bøgh at bgb@hsmai.no or +47 916 52 873. For more information about HITEC and HFTP's other international activities, contact the HFTP Meetings & Special Events Department at education@hftp.org or visit www.hftp.org and www.hftp.org/hitec.

HITEC Amsterdam is the first of three HITEC events planned by HFTP for 2018, and will take place from 11-13 April 2018 – online registration is open now on the event website. The larger HITEC Houston will take place from 18-21 June 2018. HITEC Dubai will return in late 2018.

About HITEC

Hospitality Industry Technology Exposition & Conference (HITEC®) is the world's largest and oldest hospitality technology exposition and conference brand. HITEC offers a unique combination of top-notch education, and brings together the brightest minds and hottest technologies from across the globe to one place. The unparalleled event offers attendees essential education, access to top hospitality technology industry experts and the resources to find cost-effective ways to improve company bottom lines. Combined with the intimate opportunities to connect with fellow professionals, HITEC has everything to enhance your career.

Historically hosted annually in a different city throughout the United States, HFTP decided to break tradition in 2017 by hosting three HITEC events all taking place outside of U.S. borders– in Toronto, Amsterdam and Dubai. This was the first time the global association's largest HITEC event – featuring thousands of hospitality professionals from around the world –took place outside of the United States.

About HFTP

Hospitality Financial and Technology Professionals (HFTP®) established in 1952, is an international, nonprofit association, headquartered in Austin, Texas, USA, with offices in Hong Kong, United Kingdom and the Netherlands. HFTP is recognized as the spokes group for the finance and technology segments of the hospitality industry with members and stakeholders spanning across the globe. HFTP uniquely understands the industry's pressing issues and assists its stakeholders in finding solutions to their challenges more efficiently than any organization. It does this via its expert networks, research, certification programs, information resources and conferences/events such as HITEC. HFTP also owns the world's only hospitality-specific search engine, PineappleSearch.com®

For more information about HFTP, email membership@hftp.org or download the HFTP/HITEC media kit. Follow HFTP/HITEC on HFTP ConnectFacebook (@HFTPGlobal; @HITECconference), LinkedInTwitter (@HFTP), Instagram (@HFTP_HITEC), Flickr and YouTube for the latest news. Stay tuned to HFTP's industry-specific, informational news sites: HFTP NewsHITEC BytesHFTP Club Bytes and HFTP Finance Bytes.

About HSMAI Region Europe

HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. The Hospitality Sales and Marketing Association International (HSMAI) Region Europe is the European arm of the organisation. HSMAI Region Europe is committed to growing business for the hotel, event and travel industry and their partners, and is the industry's leading advocate for intelligent, sustainable revenue growth on a local, national and European level. The association provides practical tools, insights, and cutting edge expertise to enable knowledge sharing and enhance professional development as well as fuel sales, inspire marketing, transform businesses digitally and optimise revenue. Please visit us at: hsmai.eu

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