HeBS Digital to Present on the Future of Data-Driven Marketing at the 2017 Smart Travel Data Summit North America Conference
January 26, 2017 1:52pm
HeBS Digital CEO Max Starkov to speak at the 2017 North American Smart Travel Data Summit, discussing the future of intent and data marketing for hoteliers.
New York, NY – January 26, 2017 – President and CEO Max Starkov of HeBS Digital is scheduled to present at EyeforTravel’s 2017 Smart Travel Data Summit North America in Atlanta, GA. Taking place February 22-23, 2017, the Smart Data Travel Summit highlights trends and developments in data-driven marketing, revenue management, and product development in the travel industry.
As an industry thought leader and data marketing specialist, Max Starkov will discuss the future of Smart Data Marketing in a session on February 23, 2017 titled, “Merge the Future with the Past to Propel Your Travel Product Forward,” focused on:
“Smart Data Marketing is an important direct booking tool in hotelier’s digital technology and marketing arsenal,” said Max Starkov, President & CEO of HeBS Digital. “It balances knowledge about your property’s past guests (CRM Data) and knowledge about consumers who are planning to travel to your property’s destination (Intent Data) to generate the highest number of direct bookings and ultimately reach your best guest. Consider which traveler is more important today to your bottom line? A past guest who is not planning a trip anytime soon, or someone who is currently actively researching a trip to your property’s destination?”
International hoteliers and hospitality professionals have been partnering with HeBS Digital since 2001 for innovative digital and marketing solutions including the Smart Personalization, proprietary smartCMS website technology platform designed specifically for hotels, and Dynamic Rate Marketing technology to shift share away from online travel agencies and boost direct bookings.
The 2017 Smart Travel Data Summit is the only data-driven conference catered to the travel and hospitality landscape. Guests of HeBS Digital save $200 off passes to the conference by quoting SPEAK200, available for purchase online.
smart travel data summit
Founded in 2001, HeBS Digital helps hoteliers around the globe drastically increase direct bookings and lower overall distribution costs by deploying industry best-of-breed digital technology, consulting and marketing (www.hebsdigital.com).
The firm is headquartered in New York City and has offices in Las Vegas, Europe, and Asia Pacific. HeBS Digital’s technology, website design and digital marketing services have won more than 400 prestigious industry awards, including World Travel Awards, HSMAI Adrian Awards, Stevie Awards (American Business Awards), W3 Awards, WebAwards, Travel Weekly’s Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.
A diverse client portfolio of top-tier major luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants and bars, DMO and tourist offices across the globe are all benefiting from HeBS Digital’s direct online channel strategy and digital marketing expertise.
The HeBS Digital team is comprised of thought leaders, a truly diverse team of experts comprised of over 33 nationalities speaking over 22 languages. The team’s singular focus has always been and still is to help hoteliers maximize revenues from the Direct Online Channel – the most profitable channel for hoteliers today. Contact HeBS Digital’s consultants at 1 (800) 649-5076 (North America), +44 (0) 7730 779 213 (LONDON), +65 9005 1589 (APAC), or firstname.lastname@example.org.
Contact: Mariana Mechoso Safer
HEBS Digital Wins 5 WebAwards for Industry-Leading Technology and Design
Must-Read Whitepaper Available: The Smart Hotelier’s Guide to 2018 Digital Marketing & Technology Budget Planning
A New Look for a Historic Chicago Hotel’s Website
Hotelier’s Action Plan to Maximize Revenues from the Google Ecosystem
HEBS Digital Makes Inc. 5000 List of Fastest Growing Private Companies in America
Getting into the Mind Set of Budget Planning Season for 2018
Join Us for a Webinar: “How to Increase Customer Loyalty by Fully Integrating Guest Acquisition & Engagement”
Now Available for Download: HEBStrategy Q3 2017 Hotel Digital Marketing, Technology, and Trends Whitepaper
HEBS Digital Wins “Best of Show” Summit Creative Award for the LUMA Hotel Times Square Website
Escape to Egypt’s Sharm El Sheikh on The Savoy Group’s Stunning New Website
HEBS Digital Offers New Monthly Payment Options for Website Design and Technology That Allow Hoteliers to Utilize Their Approved OPEX Budget in Lieu of Capital Expenses
Your Hotel Horoscope, from the 2nd Edition of the Hotel360 Magazine
Hotel360 Technologies, the Industry’s First Fully Integrated Guest Acquisition, Engagement and Retention Platform to Debut at HITEC Toronto
HEBS Digital Wins 8 Interactive Media Awards for 2017, Including 6 Best in Class
Closing the Loop on the Travel Journey: Action Plan to Achieve a 360-Degree Past and Future Guest Engagement, Retention, and Acquisition Strategy
The Smart Hotelier’s Pre-Opening Digital Strategy
HeBS Digital Launches Enhanced Brand Website for RLHC, Featuring Over 1,100 Properties and 14 Brands
Should Hospitality Embrace or Ignore Google AMPs?
HeBS Digital Provides Coursework for Ecole hôtelière de Lausanne’s Online Education Certificate Program in Hospitality Management
Now Available for Download: HeBStrategy Q2 2017 Hotel Marketing, Technology, and Trends Whitepaper
Please login or register to post a comment.