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New York -NY – March 8, 2017 – HeBS Digital is growing! The firm is pleased to announce its continued growth in the European region with a new office in London, England. Part of an aggressive global expansion strategy, the new office will support HeBS Digital’s continuous growth in Europe and its mission to help European hoteliers drastically increase direct bookings and lower overall distribution costs through industry best-of-breed digital technology, consulting and marketing.

The office in London strengthens the firm’s commitment to helping hoteliers in Europe invest smartly in their direct booking strategy, shift share from the OTAs, and maximize bookings through the direct online channel. Headquartered in New York City, this is the company’s sixth office globally, following the firm’s rapid growth in the Asia Pacific region with new offices in Australia & New Zealand and Singapore.

The direct online channel experts at HeBS Digital help hoteliers around the globe, including major hotel brands, luxury hotel and resort brands, casino and gaming resorts, golf and spa resorts, hotel management companies, meeting and conference venues, franchisees and independents. HeBS Digital’s award-winning smartCMS® website technology platform, which serves as the “heart” of any hotelier’s direct channel strategy, incorporates the right balance of excellent design, robust merchandising capabilities and engaging visual and textual content, while providing an optimum user experience from top to bottom.

“For several years HeBS Digital has worked closely with hoteliers in the UK, Ireland, and Continental Europe. Today marks the opening of our London office to further support our client base and continue helping hoteliers in 2017 grow their direct bookings and lower distribution costs," explains Jason Price, EVP of HeBS Digital. “Many European hoteliers have already embraced our integrated 360-degree past/future guest engagement, retention and acquisition platform, and complete suite of website technology, book direct strategy, and digital marketing services as the trusted platform to shift share away from the OTAs and boost direct revenues." 

In 2016, HeBS Digital Achieved 2200% ROI and an Average Direct Distribution Cost of 4.5% for its clients. Contact HeBS Digital to learn how the firm can increase your property’s direct bookings by a guaranteed minimum of 25%.

About HeBS Digital

Founded in 2001, HeBS Digital helps hoteliers around the globe drastically increase direct bookings and lower overall distribution costs by deploying industry best-of-breed digital technology, consulting and marketing (

The firm is headquartered in New York City and has offices in Las Vegas, Europe, Singapore and Auckland. HeBS Digital’s technology, website design and digital marketing services have won more than 400 prestigious industry awards, including World Travel Awards, HSMAI Adrian Awards, Stevie Awards (American Business Awards), W3 Awards, WebAwards, Travel Weekly’s Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.

A diverse client portfolio of top-tier major luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants and bars, DMO and tourist offices across the globe are all benefiting from HeBS Digital’s direct online channel strategy and digital marketing expertise.

The HeBS Digital team is comprised of thought leaders, a truly diverse team of experts comprised of over 33 nationalities speaking over 22 languages. The team’s singular focus has always been and still is to help hoteliers maximize revenues from the Direct Online Channel – the most profitable channel for hoteliers today. Contact HeBS Digital’s consultants at 1 (800) 649-5076 (North America), +44 (0) 7730 779 213 (London), +64 (0) 9 889 8489 (New Zealand, Australia, South Pacific), +65 9005 1589 (Asia), or

Contact: Mariana Mechoso Safer / 212-752-8186

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