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Milestone is inviting you to our complimentary webinar where we will examine today's digital customer journey and how to optimize the hospitality conversion funnel. We will discuss key trends impacting search and benchmarks for marketing campaigns. Your hospitality business can create successful targeted marketing campaigns by understanding the stages of the conversion funnel, and the benchmarks for success in each stage.

The audience will hear about the rapidly changing digital world and which channels are key to the purchase process when consumers are booking hotel rooms. We walk through the different stages of the purchase cycle from finding travel inspiration, comparison shopping, reading online reviews, and eventually making a purchase as part of their journey. As the digital landscape evolves, the key to success lies in managing the entire conversion funnel vs. any specific channel or media. 

Topic: How Your Customer Journey Impacts Your Conversion Funnel
Date & Time: Thursday, March 10, 2016 11 AM PT
Duration: 1 hour + Q&A
Cost: Complimentary
Click here to Register

Key Takeaways:

  1. Understand how web search has changed in recent years
  2. Learn key trends that are impacting the digital ecosystem
  3. Decipher the various stages of your customer journey in a multi device world
  4. Optimize your conversion funnel by channel, move from awareness to conversions
  5. Correct KPIs to measure success, with checklist and benchmarks


Benu Aggarwal, Founder, Milestone Internet Marketing
Heidi Bitar, Vice President, Client Services
Tammie Carlisle, Assistant Vice President, Sales and Customer Solutions
Sara Linton, Product Marketing Specialist

About Milestone

Milestone is a leading provider of digital marketing software and services for the hospitality and retail industry. Milestone has been providing online marketing solutions since 1998, and works with over 2,000 hotels, resorts, brands and retail chains to market and promote their properties on the Internet. Based in Silicon Valley, with offices in Chicago, and Washington DC, Milestone is at the forefront of innovation and has won over 250 awards and recognitions for our digital strategies. Milestone has been named among the Silicon Valley's top 50 fastest growing companies for the past three years and has been listed in Inc. Magazine's list 5000 fastest growing private companies in America for two years in a row.

For more information regarding the webinar, please visit the Milestone Website or send questions to Gaurav Varma, Product Marketing Manager,

Contact: Gaurav Varma, Product Marketing Manager / 408-200-6949

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