Fontainebleau Turns to Sabre's Digital Marketing Solutions to Deliver Personalized Guest Experience
October 19, 2015 9:56am
New website leverages Sabre’s award-winning digital marketing capabilities to deliver an interactive mobile experience to guests, driving online reservations and ancillary revenue
SOUTHLAKE, Texas – Oct. 19, 2015 – Fontainebleau Miami Beach has selected Sabre Corporation (NASDAQ: SABR), the leading technology provider to the global travel industry,
to deliver state-of-the-art digital marketing solutions for the iconic Miami Beach luxury hotel, including a newly redesigned website (www.fontainebleau.com). By powering Fontainebleau’s online channel, Sabre’s award-winning brand and user experience solutions are reinventing and invigorating the hotel’s direct distribution strategy.
Known for its modern luxury, fine dining and world-class amenities, Fontainebleau Miami Beach partnered with Sabre’s team of digital marketing experts to create a cutting-edge online experience that delivers innovation, quality and service to their sophisticated, high-valued customers. Available across devices, their new website is powered by a data-driven, intelligent booking engine that allows the hotel to customize offers based on user behavior, location and stay dates. The website will increase conversions rates including for hotel booking, restaurant reservations and spa appointments, through targeted content and merchandising opportunities for the hotel guest.
“Fontainebleau is pleased to unveil a new way to engage with today’s always-connected traveler, linking visitors to the iconic hotel as they navigate custom curated content to personalize their booking experience,” said Philip Goldfarb, president and chief operating officer of Fontainebleau Miami Beach. “We chose Sabre as a partner on this project for their ability to seamlessly integrate a custom booking experience throughout the overall site, and we expect to drive significant increases in both conversion and ancillary revenue.”
While leveraging the SynXis Enterprise Platform, Fontainebleau has adopted Sabre’s in-context suite of services that entice website users to make a hotel reservation at the point when they are inspired to do so. By integrating intelligent booking capabilities throughout the site, Sabre has connected the point of sale with the hotel’s most compelling selling features with the goal of increasing conversion and generating incremental revenue.
“Sabre brings unmatched digital marketing capabilities for hotels, and we are honored to create a world-class digital presence for the renowned Fontainebleau,” said Alex Alt, president of Sabre Hospitality Solutions. “Hoteliers today – especially those like Fontainebleau with so many outstanding amenities on property – must embrace advanced digital strategies to maximize the value and revenue from all their assets.”
In addition to the design and development of the new website, Fontainebleau has been working with Sabre Hospitality Solutions across multiple digital marketing channels including online media and search engine optimization.
Sabre Hospitality Solutions provides integrated and highly-sophisticated digital marketing services that deliver results to hotels around the world that are designed to maximize a hotels’ return on investment and increase conversion rates.
sabre hospitality solutions,
fontainebleau miami beach,
Sabre Corporation is the leading technology provider to the global travel industry. Sabre’s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management. Sabre also operates a leading global travel marketplace, which processes more than $110 billion of estimated travel spend annually by connecting travel buyers and suppliers. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world.
Contact: Heidi Castle
A spectacular blend of Golden Era glamour and modern luxury, Fontainebleau Miami Beach merges striking design, contemporary art, music, fashion and history into a vibrant guest experience. A revered landmark and symbol of style and sophistication since its opening in 1954, Fontainebleau Miami Beach boasts 1,504 guestrooms and suites appointed with lavish amenities and iMacs; the world-renowned LIV™ Nightclub, 12 restaurants and lounges including two restaurants from Chef Michael Mina – StripSteak and Michael Mina 74; two AAA Four Diamond signature restaurants, Scarpetta and Hakkasan; the 40,000-square-foot Lapis spa with mineral-rich water therapies and invigorating treatments; a dramatic oceanfront pool-scape offering lush cabanas; and is home to BleauLive, the innovative concert series that combines intimate performances with memorable weekend escapes.
For general information or accommodations at Fontainebleau Miami Beach, visit www.fontainebleau.com or call 1.877.512.8002.
Contact: Ana Lanzas
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