Elevate Your F&B Game at the Stay Boutique Leadership Conference!
October 2, 2017 12:55pm
Once upon a time, planning and budgeting for food and beverage was almost an afterthought in the process of running a hotel.
But ever since the sea change brought about by boutique and luxury lifestyle hotels, on-site bars and restaurants have been linchpins of the hotel sector; and today your hotel brand could perhaps be said to live and die on the quality of its food and beverage offering.
It’s an important factor in attracting potential hotel guests, for whom the quality of these services may well be paramount; but also the increasingly large share of revenue coming from outside patrons, who may be drawn to your establishment as a destination restaurant or bar.
This increasing focus on quality food and drink is not reserved to the hotel sector alone, of course. Heightened and increasingly sophisticated tastes can be witnessed everywhere from the proliferation of cooking shows on TV, to the opening of a food theme park in Italy. FICO Eataly World in Bologna opens on 15th November and promises to “tell the story of Italian agri-food culture combining local tradition, high-quality food, and the expertise of those who have always been working in the agri-food chains”.
But of course, food and beverage is especially important in the world of hotels. Think about how a great meal can be the central moment in a precious memory of a holiday. Good boutique hotels where the flavors become integral to the experience include Tuscany’s Borgo San Pietro, where local ingredients are brought to the fore in Meo Modo Restaurant; or Alaska’s Hotel Captain Cook, where a memorable fine dining experience awaits you in the Crow’s Nest tower.
Equally important, of course, are the cocktails. Destination bars are the currency of any self-respecting boutique and luxury lifestyle hotel and the most impressive ones leave a taste long after the last gin spritzer has been polished off. Think of the decadent Elephant Bar at New York’s NoMad Hotel, or the quirky chic of QT Sydney’s Gowings Bar & Grill. Where once hotel bars were a night owl’s first or last port of call, now they are the main event and an experience to cherish.
But with so much at stake in this most complex arena, how can you ensure a perfect food and drink offering in hotel? One solution worth investigating is outsourcing.
Careful selection will be necessary to avoid roping in a one-size-fits-all service that doesn’t marry with the personality of your brand. But a great food and beverage consultant or management firm will be able to work with you to create the perfect restaurant and bar for your hotel, and be able to back this up with the resources, expertise and time required to do this project justice.
The downside of this is the added expense, but when you weight this against the transformative effect a well-designed, much-loved bar and restaurant can have on a hotel’s image and reputation, it’s an investment well worth making.
To delve into the current state of F&B in hospitality, join us at the UCLA Luskin Center October 3rd to 5th for the Stay Boutique Leadership Conference (www.stayboutiqueconference.com).
Tags: stay boutique leadership conference,
boutique & lifestyle lodging association
Founder of the Boutique & Lifestyle Lodging Association (BLLA), Frances Kiradjian, a 25-year hospitality and travel industry seasoned professional, created BLLA to give a voice to independent properties as well as small brands around the world, offering them the opportunity and the means to compete on a level playing field with major hotel companies. BLLA serves more than 750 members, including hotels and the suppliers that sustain them.
Frances states why she created the BLLA. “My passion for independent boutique & lifestyle hotels are what drove me to create a place where leaders in this hotel sector can meet on common ground,” said Frances. “I wanted to institute programs for enhanced awareness to global travelers and offer vendors the opportunity to focus their marketing efforts through sponsorship of BLLA programs, events & conferences.”
Kiradjian is a graduate of the highly respected Marshall School of Business at the University of Southern California (USC).
Contact: Frances Kiradjian`
BLLA Redefines the Meaning of Boutique Hospitality at Annual Stay Boutique Leadership Conference, in Los Angeles
Boutique Hotels Driving Trends
Boutique & Lifestyle Lodging Association (BLLA) Launches Stay Boutique™ Leadership Conference in Los Angeles
Dream Training Programs for Boutique Hotels
A Look at the Future of the Boutique Hotel Industry: BLLA’s 2017 Sentiment Survey Results Revealed
The Complexities of Boutique Hotel Development
Why Are Other Industries Attracted to the Boutique Hotel Sector?
Major Hospitality Powerhouses Reveal Key Trends at Annual Boutique Hotel Investment Conference (BLLA)
Embracing New Technologies and Hotel Security in Our World Today
Other Methods of Garnering Guest Loyalty
The New Boutique Hotel Lobbyists
Boutique “Soft Brands” Defined
The Who's Who of Boutique Hospitality Industry Come Together in New York City for Distinguished Conference
Boutique & Lifestyle Lodging Association (BLLA) Announces New Board of Advisors for Strategic Alliance with UCLA Extension
Boutique & Lifestyle Lodging Association’s Leadership Event Debuts at UCLA Luskin Conference Center in October
Boutique Hotel Industry Leaders Will Come Together for Annual Boutique & Lifestyle Lodging Association Symposium in Los Angeles
HVS Key Takeaways: Boutique Hotel Investment Conference 2016
A Brief History of Boutique Hotels
Boutique & Lifestyle Lodging Association Brings Together Hospitality Heavy Hitters to Discuss Future of Boutique Hotel Industry
Boutique & Lifestyle Lodging Association (BLLA) Announces Collaboration with UCLA Extension and Secures Venue for Annual Leadership Symposium
Please login or register to post a comment.