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How to Develop Effective Messaging with Minimal Resources

AtlantaDigital Signage Expo (DSE), the world’s largest international tradeshow and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that its 24-part Digital Signage Seminar Program at DSE 2016 designed specifically for end users will include an hour-long session titled, “Nuts and Bolts of Managing Content: Tips and Tricks for Effective Digital Signs with Minimal Resources.”

Dr. Jared Padgett, Manager of Web Development and Digital Media for Pepperdine University School of Law and Michael Juarez, Web/Media Developer at University of San Francisco will co-present a session on how to leverage existing content sources and communications technologies to add an extra dimension and deeper functionality to content development. They will explain how an effective device management strategy can help facilitate content management across multiple devices and locations as well as provide real-world examples of tools you can use to get your network up and running.

DSE Advisory Board members recently had the opportunity to comment on this timely topic and offered a variety of interesting insights, including the following sampling of responses:

“The secret to effective content creation on a modest budget is TRUST.  Trust begins with a great team leader who is adept at navigating relationship quirks, as well as steering individuals to ideas and attitudes to support the creative objectives.”

Adam Feldman, Executive Director of Guest Media Technology at MGM Resorts International

“Ask providers to bundle/include a certain number of free content updates for the site on an annual basis. And ensure that the provider has an easy-to-use and intuitive content management system that is supplemented with online learning.”

Rich Morris, Director of Global Hotel & Resort Operations Systems at Hilton Worldwide

To read more about why other DSE Advisory Board members feel this to be an important topic, see:  http://www.digitalsignageconnection.com/ask-board-content-creation-modest-budget

Registration for Nuts and Bolts of Managing Content: Tips and Tricks for Effective Digital Signs with Minimal Resources or any of the DSE 2016 educational conference seminars, which are sponsored by Broadsign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at www.dse2016.com.

Mark your calendar now: DSE® 2016, co-located with the Digital Content Show, is scheduled for March 15-18, 2016, with access to the Exhibit Hall March 16 and 17 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space contact Andrea Varrone at (770) 817-5905. Or, for more information, visit www.DSE2016.com

You can follow DSE on Twitter at DSExpo, or for all DSE 2016 updates, use #dse2016. For year-round news and information on digital signage, visit DSE’s new Digital Signage Connection web portal at www.digitalsignageconnection.com.

About DSE

DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 15-18, 2016 with access to the Exhibit Hall March 16-17. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators. 

More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in 10 educational tracks. The 2016 program will be comprised of pre- and post-show educational events, general conference seminars, as well as targeted Industry Roundtable Discussion Groups and free presentations staged in on-floor theaters.

Contact: Geri D. Wolff, Market Works International, Inc.

gwolff@market-works.com / (386) 447-0018

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