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Hotel staff and guests alike appreciate the convenience of ALICE’s mobile applications  

New York, NY -- Curaçao’s Floris Suite Hotel - Spa & Beach Club is delighted to announce that using ALICE’s operations platform is increasing staff efficiency and guest satisfaction at the hotel. The 72-suite, adults-only resort adopted ALICE’s Suite product two years ago to improve both its staff and guest experience. ALICE Suite brings a hotel’s departments and its guests together on the same platform for improved communication and request management.

Guests at the Floris Suite Hotel are using ALICE’s guest application to conveniently place requests and order food and beverages from anywhere on the expansive property, including poolside and on the beach. Guests appreciate the luxury of being able communicate with staff wherever and whenever, without having to find a hotel phone or swing by the front desk.

Staff at the hotel are using ALICE’s back of house technology and mobile application to improve their efficiency as they provide guest service across the large resort. ALICE is proving particularly advantageous to the engineering department, as the technology provides a centralized and accessible place to keep track of maintenance issues. This lets the department more easily identify patterns in equipment malfunctions and then assign preventative measures. Recording guest requests with ALICE has also yielded valuable insights. By logging guest complaints about getting the in-room safes to work, for example, Floris Suite’s management knew they had to improve the instructions accompanying the safes in their guest rooms. Prior to using ALICE, staff were using radios and pen and paper, which made it difficult to see larger operations and guest service issues, such as this one.  

Frank Holtslag, General Manager at the Floris Suite Hotel says the impact of using ALICE over the past two years has been evident: “Most guests that stay with us aren’t used to having this type of technology available to them at a hotel. They can now talk to staff from anywhere they like, which gives them a lot of freedom. It’s been really well received and they’ve written nice reviews on TripAdvisor about it. ALICE has really helped us deliver even better service than we were delivering before.” 

Justin Effron, ALICE co-founder and CEO added, “We’re pleased ALICE is providing Floris Suite’s staff and guests so much convenience and utility. Floris Suite is one of our longest standing clients and we’re grateful for such a productive partnership.” 


By joining all the departments of your hotel onto a single operations platform for internal communication and task management, ALICE helps your staff act as a team to provide consistently excellent service. ALICE’s main product - ALICE Suite - brings together your front office, concierge, housekeeping, and maintenance teams, and connects your guests to your hotel with our app and SMS tools. The ALICE platform is also available as specialized software and mobile applications for your staff (ALICE Staff), your concierge (ALICE Concierge) and your guests (ALICE Guest). Each module is fully integratable with PMS, POS, and all other third party management systems. ALICEs partners include 3-5 independent and managed hotels, hotel groups, residential condominiums, serviced apartments, vacation rental companies, and concierge companies looking to provide exceptional service through mobile staff technology and guest communication channels. Third-party service providers also leverage the ALICE API. ALICE was founded in 2013 by Justin Effron, Alex Shashou, and Dmitry Koltunov, and has raised $13.5M to date.

Contact: Lola Feiger / 6178177251

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