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Dallas, US – June 2, 2016 – The Caribbean Hotel and Tourism Association (CHTA) has formed a strategic partnership with the global hotel industry’s leading cloud platform, SiteMinder, to provide Caribbean hotels market-leading channel management for more effective online distribution and revenue optimization.

The strategic partnership will see CHTA collaborate with SiteMinder to strengthen knowledge and innovation within the region’s hotels, namely via educational sessions at the Caribbean Hospitality Industry Exchange Forum (CHIEF) and Caribbean Travel Marketplace, joint webinars, and educational resources sharing industry best practices and trends.

“Our new partnership with SiteMinder is perfectly aligned with CHTA’s strategic plan to offer a new value proposition to our membership, to continuously offer innovation and best practices that help our hoteliers better their business. CHTA members have a terrific opportunity, over the forthcoming year, to learn from the known leaders in our market and grow their expertise in channel management,” says Matt Cooper, chief marketing officer for CHTA.

David Chestler, EVP of global enterprise sales & business development, says, “We are excited to work with the CHTA to provide thought leadership on hotel distribution and enable its island members to better merchandise their rooms online to the world’s travelers. This exciting region is poised to share its beautiful natural landscape and joyful lifestyle with the millions of people seeking travel experiences online, and SiteMinder is thrilled to be a part of this focused effort to drive revenues and reservations in a cost effective and automated way.”

SiteMinder allows hotels to attract, reach and convert guests across the globe. The company serves hotels of all sizes with award-winning solutions that include The Channel Manager, the hotel industry’s leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings; Canvas, the intelligent website creator for independent hoteliers; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world’s major global distribution systems. With more than 20,000 hotel customers and 400 of the industry’s top connectivity providers as partners, SiteMinder today has presence in more than 160 countries on six continents.

SiteMinder now joins other leading organizations that have signed on as a Strategic Partner to CHTA, as part of their unwavering commitment to the Caribbean hotel and tourism industry which in 2015 attracted close to 29 million international visitors and generated US$30 billion in earnings. CHTA Strategic Partners each play a unique role in the Caribbean where they are deeply involved in a wide range of activities designed to enhance the competitiveness of the region.

For information on becoming a CHTA Strategic Partner, visit www.caribbeanhotelandtourism.com.

About SiteMinder

As the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.

SiteMinder’s products include The Channel Manager, the industry’s leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world’s major GDSs. With more than 20,000 hotel customers and 400 of the industry’s top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.

For more information, visit www.siteminder.com.

Contact: Maria Franco

media@siteminder.com / +61 410 233 735

About Caribbean Hotel & Tourism Association

The Caribbean Hotel & Tourism Association (CHTA) is a federation of 32 national hotel associations, with more than 600 member hotels and over 300 allied members. CHTA is the largest representative of the private sector in the Caribbean hotel and tourism industry. We are the voice of the Caribbean hospitality industry for the development of the region in the highly competitive and sophisticated environment of international tourism. Today, tourism is widely recognised as a pivotal industry in the economy of the region – and CHTA functions as the common denominator for this industry in a region of diverse nationalities, languages and styles, identifying mutual problems and marshalling the resources of the active and allied members to devise solutions.

CHTA represents all facets of the hospitality industry with more than 600 member hotels and over 300 allied members. CHTA, including the events staged by the association, is supported by Strategic Partners AskMe Inc., Clear Channel Airport Division, Interval International, JetBlue Getaways, MasterCard, OBM International, SiteMinder, Tambourine and TravelZoo.

For more information, visit www.caribbeanhotelandtourism.com.

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