Caribbean Hoteliers Predict Positive Tourism Performance for 2017
February 9, 2017 9:02am
THE BAHAMAS (February 9, 2017) - Caribbean tourism fared well in 2016 and industry stakeholders are generally upbeat about the year ahead, despite the fact that many hoteliers were forced to adjust their high performance expectations for 2016 as the year progressed due to unforeseen events.
Announcing the results of the second annual Caribbean Hotel and Tourism Association (CHTA) Industry Performance and Outlook Study, Frank Comito, Director General and CEO of the private sector association, stated that "more than four out of five (81 percent) hoteliers have an encouraging outlook for tourism in 2017."
Comito explained that the survey, conducted by CHTA, was undertaken "to assist the organization in gaining a better understanding of the state of the tourism economy, its outlook, and the degree to which a number of factors impact or may affect the tourism industry."
The survey, administered during the first two weeks of this year, polled a representative sampling of hotels throughout the Caribbean of varying sizes and categories, and looked at their 2016 performance and 2017 expectations for factors in areas such as employment levels, revenue, profits, capital spending, room occupancy, and rates, each forming the basis for assessing the state of the tourism economy.
In 2016, hoteliers reported an even split on revenue performance with 47 percent recording an increase and a similar percentage reporting a decrease. While expectations for the year were higher initially, last year's mixed performance came after an exceptional year for Caribbean tourism in 2015.
"Hoteliers entered 2016 with high performance expectations but these were tempered as a combination of unanticipated factors surfaced during the year," said Comito. These events included a warmer than usual winter in the region's primary feeder markets, Canadian and UK exchange rates, Brexit, the threat of Zika, and political and economic certainty in parts of the world, according to the survey respondents.
Despite this, the profitability picture improved over the previous year, with most hotels registering a net profit in 2016. Seventy-eight percent of respondents reported a net profit while 22 percent reported a net loss. Looking ahead, in 2017 more than two-thirds (67 percent) anticipate an increase in revenue, and 56 percent expect a slight improvement in profits.
It was encouraging to note that about 55 percent of hotels also increased capital expenditures in 2016, with a quarter of those investing more than 10 percent over what they did in 2015. "This is a positive sign and an indication of long-term confidence by Caribbean hoteliers in the industry," reported Comito.
Although room occupancy decreased for just more than half (51 percent) of the reporting hotels, a notable proportion (29 percent) reported an increase in occupancy. More hoteliers are optimistic for 2017, with two-thirds expecting an increase in occupancy.
Despite the fact that average daily room rates (ADR) were reduced by 45 percent of hotels, as many as 42 percent increased their rates. This year, approximately 55 percent of hoteliers expect to increase ADR while only 15 percent expect downward pressure on rates.
It is important to note that employment levels were maintained by 55 percent of survey respondents in 2016, while only 17 percent reduced staffing levels and a sizable proportion (28 percent) hired more staff. This pattern is anticipated to continue in 2017.
Despite the mixed results in 2016, hoteliers appear to be generally optimistic about the year ahead.
Tags: caribbean hotel and tourism association,
frank j comito,
caribbean travel marketplace
The Caribbean Hotel and Tourism Association (CHTA) is the Caribbean's leading association representing tourism interests for national hotel and tourism associations. For more than 50 years, CHTA has been the backbone of the Caribbean hospitality industry. Working together with 1,000 hotel and allied members and 32 National Hotel Associations, CHTA is shaping the Caribbean's future and helping members to grow their businesses. Whether navigating new worlds like social media, sustainability, legislative issues, emerging technologies, data and intelligence or looking for avenues and ideas to better market and manage businesses, CHTA is helping members on matters that matter most.
For further information, visit www.caribbeanhotelandtourism.com.
Contact: Greta Andzenge
+ 1 201 861-2056
Hurricane Tourism Recovery Fund Launched to Help Devastated Parts of the Caribbean
Caribbean Hotel and Tourism Association Statement on Hurricane Irma
CHTA Education Foundation Awards More Than $130,000 in Scholarships This Year
Heinz Simonitsch First Recipient of Prestigious CHTA 'Icon Of Hospitality' Award
HFTP Allied Association, China Hotel Technology Alliance (CHTA), to Lead Chinese Travel Market Session at HITEC Toronto
Patricia Affonso-Dass Named President-Elect of Caribbean Hotel and Tourism Association
Simón Suárez Named 2017 Caribbean Hotelier of the Year by the Caribbean Hotel and Tourism Association
CHIEF Conference Will Highlight Tourism 'Best Practices' and Provide Professional Development Workshops
Stuart Bowe Named the 2016 Caribbean Hotelier of the Year by the Caribbean Hotel and Tourism Association (CHTA)
Caribbean Tourism Businesses Must Adapt to Succeed Says Karolin Troubetzkoy of CHTA
Caribbean Tourism Industry Stakeholders to Hold Brexit Briefing on Possible Implications for Tourism
CHTA Partners With SiteMinder to Provide Market-Leading Channel Management to Caribbean Hotels
"Sustainable Development and Smart Partnerships Key to Growing Caribbean Brand" Assert Cuban and CHTA Officials
HFTP Allied Association, China Hotel Technology Alliance (CHTA), to Lead Educational Session at HITEC 2016
CHTA Launches Strategic Plan to Guide Collaborative Efforts with National Hotel & Tourism Associations, Public Sector
CHTA’s First Annual Caribbean Performance & Outlook Study Reveals a Cautious but Positive Future; 2016 Looks Promising
CTO, CHTA Working With Caribbean Health Agency to Mitigate Zika Impact
Karolin Troubetzkoy Officially Takes Office as President of the Caribbean Hotel & Tourism Association (CHTA)
Emil Lee Accepts Minster Position in St. Maarten, Steps down as CHTA President as of Nov. 18
HFTP CEO, Frank Wolfe, CAE Discusses Global Hospitality Technology Trends at CHTA Global Conference
Please login or register to post a comment.