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OCTOBER 21-23, 2015 - Fairmont Miramar Hotel, Santa Monica, CA

The 2015 Leadership Symposium program planning committee has been hard at work preparing another event worthy of your attendance and participation.  The theme for this year's symposium:

Boutique Inspiration....Independent Spirit.....Lifestyle Leadership

The Agenda, speakers, entertainment and networking activities have been expanded, as the association fulfills it's mission to deliver education, value and results for attendees.  The "surprise" will be revealed soon.

The 2015 Hospitality AWARDS are also open for nomination.  CLICK HERE to get started.


Bringing A Vision to Life: Art in the Boutique & Lifestyle Space

Design - Color, Technology, Authenticity

Digital Marketing, PR & Communication with a focus on Winning! 

Hospitality Tech - Improving E-Commerce & Mobile Commerce, On-Property Digital Terminals

Keynotes & Vignettes

Luxury Product Lines Move from Boutique Shops to Boutique Hotels

On Trend: The Growth of Fitness & Nutrition Communities

Retail: How Hoteliers are Changing the Way We Shop

The Big OTA Debate for Boutique Hotels

The Blurring of Brands 

Top Boutique Lifestyle Executives - Where are we?

F&B - Where Does it Come From? The Demand for Local Ingredients



Finance - What's Happening in Boutique Hotel Development?

Guy Maisnik, Partner, JMBM - Moderator

Derek Jones, CEO, Blue Ridge Trust

Andrew Shayne, Partner, Hollywood Int'l Regional Center

Christian Glauser-Benz, VP, Jones Lang LaSalle

Todd Wynn-Parry, EVP, Commune Hotels + Resorts

CLICK HERE FOR GENERAL SYMPOSIUM INFORMATION including RegistrationSponsorship and Exhibit Space

JOIN US in Santa Monica and participate in the future of the boutique & lifestyle hotel industry!

About The Boutique & Lifestyle Lodging Association (BLLA)

The Boutique & Lifestyle Lodging Association (BLLA) is the first and only alliance association dedicated to uniting the world's independent boutique and lifestyle hotels and small brands. This organization was created to be the unifying voice of this distinctive subset within the hospitality industry. BLLA's goal is to unite the world's collection of independent boutique & lifestyle properties and the suppliers that sustain them, offering them the opportunity to successfully compete on a level playing field with major hotel companies, as well as market themselves to meet the ever-increasing demand from discerning boutique-seeking clients. For more information or to become a member visit

Contact: Frances Kiradjian / 818-883-4363

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