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(Bangkok – November 10, 2015): BEST WESTERN Hotels & Resorts has revealed plans to launch its new boutique lifestyle brand, Vīb, in Myanmar.

Scheduled to welcome its first guests in 2018, the new-build Vīb Yangon will bring a new sense of style and contemporary comfort to guests in Myanmar's largest city.

All 110 rooms will feature chic, urban design, along with a high level of connectivity. Guests will benefit from complimentary Wi-Fi, work spaces with conveniently placed universal power outlets and USB ports, and "Smart" flat-screen televisions.

The Vīb social lobby concept allows guests to relax and stay connected, with stylish seating, free Wi-Fi, ample USB and power ports for electronic devices, and LED mood lighting.

Vīb also provides guests with the convenience of mobile check-in services, "grab and go" snack station and fitness center to recharge their batteries.

"At BEST WESTERN we understand that today's independently-minded guests demand a high degree of convenience and connectivity. That's why we developed Vīb - an ultra-modern hotel concept that focuses on the needs of millennial travelers," explained Olivier Berrivin, BEST WESTERN Hotels & Resorts' Managing Director of International Operations - Asia.

"I am delighted to be able to announce the first Vīb hotel in Myanmar, located in the fast-growing city of Yangon. It is incredibly fitting that we are launching this exciting new hotel concept in one of the world's most exciting and dynamic destinations.

The decision to launch its first Vīb hotel in Myanmar reflects BEST WESTERN's long-term commitment to this rapidly-emerging country. In 2013, BEST WESTERN became one of the first global hotel companies to open in Myanmar, following the country's re-emergence onto the international stage. It has since expanded to a portfolio of three operating hotels, located in Yangon and Mandalay, with several more in the pipeline.

About Best Western

Best Western Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: BEST WESTERN®, BEST WESTERN PLUS®, BEST WESTERN PREMIER®, BEST WESTERN PLUS EXECUTIVE RESIDENCY®, Vīb®, BW Premier Collection® and GLō. Now celebrating 69 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 25 million travelers are members of the brand"s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand"s partnerships with AAA/CAA, Minor League Baseball, and Harley- Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records and accolades, including Business Travel News naming BEST WESTERN and BEST WESTERN PLUS as the best mid-price and upper mid-price hotel chains, four consecutive Compuware Best of the Web gold awards for best hotel website and six consecutive AAA/CAA Hotel Partner of the Year awards. More than half of all Best Western branded hotels have earned a TripAdvisor Certificate of Excellence award.

*Numbers are approximate and may fluctuate.

Contact: Siriporn Trachoo, Best Western Asis

siriporn.trachoo@bestwestern.com / +66 2 656 1260

About Vib

Best Western's newest hotel offering, Vib (pronounced Vibe), is a stylish and technology-centric hotel concept created to meet the needs of today's connected traveler. Vib, which is short for "Vibrant," is a hotel prototype designed for urban markets. Vib's high-density concept will be cost-effective to build and operate, making it an attractive option for owners and developers. 

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