The Woodlands (Houston), Texas, February 2018 … BENCHMARK®, a global hospitality company, has named Nour Asfari area director of revenue. Ms. Asfari will be based in Benchmark’s Orlando office. Kim Nugent, vice president revenue management, made the announcement.

“I am very pleased to welcome Nour to Benchmark,” said Ms. Nugent. “With her extensive and successful on-property experience, she has a clear understanding and passion for serving customers with dedication, creativity and attentiveness. We look forward to her important contributions to our revenue management team.”

Nour Asfari brings over a decade of experience within hospitality to her new role. Most recently she served as revenue management consultant, overseeing a group of ten hotels, resorts and vacation rentals, providing revenue management and business consulting solutions within Central Reservation Systems, Business Intelligence Solutions, Website Marketing, Voice Reservation Solutions and more. She has served as strategic account manager for TravelClick and earlier as corporate revenue inventory manager for Sage Hospitality Management. Ms. Asfari began her career working in front office operations and reservations sales for the Hilton Garden Inn Orlando at Sea World.

Ms. Asfari is a graduate of DeVry University where she earned her Bachelor’s degree in Business Management. She resides in Orlando.