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Customizable wireless solution provides hotels with a cost effective in-room profit center, greater design flexibility and streamlined operations

Las Vegas — June 7, 2016 — Bartech, the leader in automatic, profit-generating minibar solutions for the global hospitality industry, has unveiled a new wireless eTray, a flexible in-room product presentation solution that makes it possible for hoteliers to sell non-refrigerated items in the guestroom, without the need for existing minibars. Further boosting its ability to serve as a profit center, the newly unveiled eTray comes equipped with all the necessary hardware to ensure that it operates independently, with no additional modules required.

In order to provide wireless operation, Bartech’s new eTray uses a module that is integrated directly into the solution’s electronics, streamlining the design and providing maximum efficiency. With many hotel properties expressing a need to offer in-room products without equipping guestrooms with traditional minibars, the enhanced eTray is specifically designed to address this market demand. In addition, it offers hotels much more flexibility in the type of items sold and where they can be placed in the guestroom environment.  

Like all Bartech solutions, the new wireless eTray is fully customizable, so that hoteliers can choose a solution that best fits their needs and available space, while blending seamlessly into the guestroom design. The eTray surround is available in virtually any size, colors and finish, including leather, and can be designed as either a single or multi-tiered tray to accommodate a wide variety of products.

Costing only one-quarter of the price of a full minibar, each wireless eTray model provides a greater incentive to offer retail products in a guestroom, while increasing the property’s ability to sell them at lower prices, making them more appealing and affordable to guests, while still providing higher revenue for the hotel.

“The Bartech wireless eTray concept was designed to provide maximum flexibility and increased in-room revenue potential for hoteliers, regardless of a property’s specific circumstances,” said Pierre Agrario, Vice President of Account Management and Key Accounts at Bartech Systems. “With its wireless operation and customizable design options, we are proud to offer an even higher level of versatility to our customers to help them further enhance both revenue and guest satisfaction.”

Ideal for mid-range hotels, the wireless eTray can be used to promote an array of best-selling, non-refrigerated products; from favorite guest snacks to bottled water, intimacy kits or hotel souvenirs. Innovations such as the wireless eTray are particularly appealing to the growing millennial demographic, renowned for their desire to save money, yet still receive a high quality experience and service. 

Bartech will be officially unveiling the new wireless eTray at HITEC 2016 in New Orleans, from June 20th to 23rd. Continuous demonstrations will take place in Booth # 1207 during show hours.

For more information or the Bartech wireless eTray or other Bartech automatic minibar solutions, please visit www.bartech.com

Tags: bartech, etray

About Bartech

For more than 20 years, Bartech has been a pioneer and a leader in the field of minibar design and technology for the global hospitality industry. Since introducing the world’s first open-display automatic minibar, Bartech has developed a stellar reputation as the provider of the industry’s most powerful and sophisticated solutions to manage hotel minibar operations.

With hundreds of thousands of minibars installed in more than 60 countries, Bartech has been selected by many of the most prestigious hotel chains and independent properties worldwide. With an in-house R&D department and worldwide customer support, Bartech is dedicated to continuously enhancing product design, software and system integration with the latest technologies, in order to meet the growing needs of the industry for increased profit and efficiency. For more information, please visit www.bartech.com.

Contact: Bruno Agrario

bruno@bartech.com / +1 (702) 834 5739

Contact: Media - Andrea Roland

andrea@planapr.com / +1 (407) 905 0608

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