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Dallas, US The global hotel industry’s leading cloud platform, SiteMinder, today announces it has been appointed to power the online distribution for all properties forming Austria’s largest hotel group, Austria Trend Hotels.

Andreas Berger, General Manager at Austria Trend Hotels, says SiteMinder was selected for the seamless integrations offered by its technology and the global online coverage provided by its partnerships with more than 250 distribution channels.

“Austria now ranks as the sixth most tourist-ready economy in Europe and the twelfth in the world.1 Given the profile and history of our hotel group, it is especially crucial for us – as it is for every hotel trying to compete today – to make sure that local and international travelers are finding us when they are on the Internet and searching for their accommodation,” says Mr Berger.

“SiteMinder’s Channel Manager gives Austria Trend Hotels the increased reach and visibility that we were looking for, and we are excited about the opportunities that are now available to us to further increase the bookings our hotel properties receive and the potential revenue they can make.”

Austria Trend Hotels is owned by Verkehrsbüro Group, the leading tourism group in Austria for nearly a century. With an emphasis on four-star city hotels, Austria Trend Hotels offers a total of more than 9,600 rooms in 27 properties located in Vienna, Salzburg, Graz, Linz and Innsbruck.

Speaking on the hotel group’s decision to partner with SiteMinder, Dai Williams, managing director - EMEA at SiteMinder, says: “By leveraging the broad online reach provided by our 250 distribution channel partners, Austria Trend Hotels has the opportunity to tap into all its top source markets, including Germany and Italy which collectively make up one-fifth of the group’s guests.

“Equally, we’re excited the group can now rely on our smart and simple technology to automate their rates, availability and reservations between their property management system, Protel, and their selected online channels.”

Austria Trend Hotels will be sharing their story with hotels that register for the joint webinar with SiteMinder on 10 February 2016.

1 Travel and Tourism Competitiveness Report 2015, World Economic Forum, 2015

About Austria Trend Hotels

With 27 properties and a continually-growing portfolio, Austria Trend Hotels is the largest hotel group in Austria. The group today has a focus on the four-star hotel category, with a view to expand its market leadership and capacity in the area of meetings, incentives, conventions and events (MICE). Austria Trend Hotels is a member of the Verkehrsbüro Group, Austria’s leading tourism group with the hotel business, leisure tourism and business tourism as its core divisions.

For more information, visit www.austria-trend.at.

About SiteMinder

As the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.

SiteMinder’s products include The Channel Manager, the industry’s leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world’s major GDSs. With more than 20,000 hotel customers and 350 of the industry's top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.

For more information, visit www.siteminder.com.

Contact: Maria Franco

media@siteminder.com / +61 410 233 735

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