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With new hotel products and technologies emerging at a dizzying rate, hoteliers need a simple way to learn about the ones that can make meaningful improvements to the guest and staff experience. That’s why Forbes Travel Guide introduced their Brand Official Program in 2017, designed to point the world’s best hoteliers towards products and services worthy of endorsement. ALICE, the industry’s leading Hospitality Operations Platform, was named the Guide’s Official Staff Operations Technology Provider for 2018.

CEO of Forbes Travel Guide Gerard J. Inzerillo expresses his confidence in the newly-appointed brand official: “We are extremely pleased to select ALICE as the Official Staff Operations Technology of Forbes Travel Guide. It is essential that staff members at a hotel communicate with each other to satisfy many of the 900 standards by which we evaluate a property. ALICE personalizes its product to meet the needs of each property with whom it partners.”

ALICE has taken the industry by storm in the five years since the company’s inception. In an industry eager to bridge communication silos between departments, ALICE’s vision of a single, unified Hospitality Operations Platform has been met with great interest by the community, with already over 2,000 hotel partners benefitting from the platform.

“We are extremely proud to be honored by Forbes Travel Guide,” says Alex Shashou, ALICE Co-Founder and President. “We built ALICE with Forbes’ rigorous 900-point checklist in mind. With our mission to help hotels deliver consistently excellent service, who better to learn from than Forbes?”

“ALICE is innovative and trained to the standards that we use to rate a property. It is constantly modifying its technology based on each client it works with, listening to feedback and adapting offerings to meet that client’s specific needs and wants,” Mica Hill, SVP of Brand Development for Forbes Travel Guide explains. “In the end, we really admire the way ALICE allows a property’s team members to communicate effortlessly with each other, which results in a more engaged guest and a better overall guest experience.”

ALICE will be at the Forbes Travel Guide Luxury Summit in Los Angeles next week to meet with hoteliers looking to learn more. 


Manage staff work and guest communication across departments with the ALICE operations platform. By joining all the departments of your hotel onto a single operations platform for internal communication and task management, ALICE helps your staff act as a team to provide consistently excellent service.

Since the company was founded in 2013, ALICE has gained serious traction in the industry working many of the world's leading hotel brands, including Two Roads Hospitality, Dream Hotel Group, Grupo Posadas, SIXTY Hotels, NYLO Hotels, and Leading Hotels of the World. The company acquired concierge technology provider GoConcierge in 2017. For more information, visit

Contact: Lola Feiger / 6178177251

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