8 Essentials Every GM Needs to Know About Digital Marketing Today
September 1, 2016 1:03pm
Of the most pressing issues facing hotel marketers, internal stakeholder communication and education about digital marketing continues to be often overlooked and neglected.
Especially with budget season moving into high gear, now is a great time to help general managers and owners better understand the basics of the customer journey (what customers do in the digital space when planning and booking travel), why we need to invest where (it’s not all last-click…), and the costs of acquisition of the various channels in our toolkits.
HSMAI’s Digital Marketing Council recently discussed the question of, “What are the digital developments that every GM needs to have at least a basic understanding of?” From the very basic to the more advanced, here are their top 8 recommendations:
If you’re a digital marketer at a brand or management company, or on property, there are two simple things you can do to help your GMs stay up to date.
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry"s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI"s MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org,www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1.
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