3 Ways to Get Heads in Beds for Your Hotel
January 6, 2014 11:15am
Hotel owners of 2 and 3 star hotels find standing out may be a challenge. Many consumers believe that there is not much of a difference in the economy to mid tier segments because they are considered “cookie cutter” hotels. The truth, is that hotels in their respective tiers have many ways to differentiate themselves. I will mention 3 ways to make your hotel standout thus presenting you with the advantage when competing for bookings increasing Average Daily Rates (ADR) and Revenue Per Available Room (RevPar).
1. Consistent Online Presence, you hear about this all the time from your brand about updating your photos, videos and descriptions online. Why do they put so much importance on this? Well imagine you pay for a traditional billboard alongside of the freeway. What if after a storm there is a big rip down the side and mud is covering your message. How effective would that billboard be? What would a potential customer think? In the same way your online billboard can have a so-called storm which means images are outdated, descriptions are incorrect. Developing and most important maintaining a consistent online presence will make your hotel stand out above the rest. You can ensure this content by dedicating a trusted employee or hiring a monthly service company.
2. Curb Appeal, this may be a given for some hoteliers or you may say it comes from an old school of thought to put more than the usual emphasis on your hotels appearance. Typically your hotels curb appeal is not a large expense especially when you are in the maintaining phase. Ask yourself how often have you driven by a hotel and you see the following; lights out, paint peeling, garbage outside, lawn needs mowed, employees outside smoking, parking lot cracks etc., Most of these fixes are relatively inexpensive and can be managed through your hotels GM and maintenance crew. Not only will have a “sexy” curb appeal increase walk in traffic, but it will also allow your front desk to capture those most important higher rates.
3. Consistent Staff, impossible you may say. No it’s not! Why should your guests who book or check out with the 7-3, 3-11 or night auditor have a different experience then with your other clerks. Consistency is key to capture repeat customers. A great rule of thumb is that when a guest leaves the hotel they remember usually three things the arrival, any problems/perks experienced and checked out. If your guest had a great arrival, good stay but, upon check out the front desk clerk was rude you may have just lost a customer and potential customers because of a bad review. You can avoid this my implementing common procedures and structure with your staff. Checklists and a strong managers presence followed by and this is most important front desk meetings at least once a month the more you invest into your staff the more you will receive with employee moral, increased phone and walk in conversions and increased overall guest satisfaction.
There are many more practical ways to get Heads in Beds, do not get overwhelmed, take each point once mastered move on to the next one. This is not an overnight project, but more of a plan. You can have a lot of fun, especially when you realize the rewards of your efforts!
Tags: hotel management,
sales & marketing
Hotel Success Now, a hotel management, consulting and receivership company. That offers a customized and flexible approach to all segments of hotel operations. We work with hotel owners and operators to offer a unique approach to their needs. Our goal is to have your property running efficiently and profitable.
The services range from full hotel management, Sales & Marketing to Receivership. For more information about Hotel Success Now, go to www.hotelsuccessnow.com
Contact: Public Relations Manager
How to Develop a Successful Hotel Concept
How Hospitality Companies Lose Good, Promising Talent – And For All the Wrong Reasons
Expotel Hospitality to Open and Manage Historic 118 Room Hotel Indigo in Memphis, Tennessee
Meyer Jabara Hotels to Operate Cambria South Boston
Mediocre Managers Are All Over in Hospitality
5 Reasons You Can’t Miss EyeforTravel North America in Las Vegas this Year
OTO Development Makes Inc. 5000 List – for the 6th Time
Yes -- Service is Selling, Too!
Strand Hospitality Services Assumes Management of the SpringHill Suites Atlanta Six Flags
Scarlett Hotel Group Takes Over Management of Marriott Residence Inn in Downtown Clearwater
SMS Lodging Assumes Management of Hotel Astor in Miami
Accubase Introduces Core Services for the Hospitality Industry
Guest Experience Management - Strategic "How to" Guide Helps Hoteliers Achieve Success
Wyndham and Zeus International Enter Strategic Development Partnership for 20 New Hotels
Teneo Hospitality Group Launches Nationwide Meeting Planner and Hotelier Networking & Charity Events, Assisting Homeless in 14 Cities
ProfitSword Partners with Formula 4 Racing Team
Hospitality Management Chantilly and Hyatt Enter Agreement for Management of New Hyatt Regency Chantilly
AccorHotels Enters Strategic JV Partnership with Rixos Hotels with Focus on Global Development in the Luxury Resort Segment
The Hotel Group Expands Portfolio with Addition of Two Montana Properties
2016 Maestro PMS Users' Conference Focuses On Strategies for Success
Please login or register to post a comment.