3 Updates to Facebook that Make It A More Effective Channel for Hotels
December 15, 2014 9:53am
December 15, 2014
Atlanta, GA: The hotel industry, being as legacy driven as it is, rarely adapts to trends during said trends' "sweet spot." Historically, hotels come running to the table much later in the shift, just as other, more agile industries--like retail and ecommerce--have already dined and dashed. The rise of social media has been one of those trends. Hotels rushed to the plate toting other industries' knowledge about what does and does not work on social. Marketers have claimed that social is lost in the shuffle, it's never a direct channel, and, if it has any effect at all, it may only be a factor in how reputation affects ADR long-term.
As an industry, we're on Facebook at just the right time.
Facebook is not a "has been" anymore; based on recent updates, Facebook should very much be a right-now focus for 2015, and here's why:
If you are a hotel owner or operator who has spent the last few years managing your Facebook community without clear goals, please do not lose hope now; you've laid the framework to tap into the "pay-to-play" environment Facebook has become. The good news is that this will be by far one of the cheapest channels you invest in and all the revenue you gain should be relatively commission-free while directly connecting you to your customer.
At Pipeline, we specialize in Facebook marketing for hotels. If you need help sorting through these changes or want to look at outsourcing your social media management, then we can help. Give me a call today at 678-814-4601 and we can create a budget that's right for your bottom line.
social media marketing for hotels, including Facebook, Facebook Ads, Twitter,
Pinterest, Google+, and Instagram. Pipeline believes in the power of social media for
hotels and was founded around 20+ years of experience in the hospitality industry.
Learn more about Pipeline at www.PipelineSocialMedia.com.
Contact: Trey Sheneman
The Set Hotels Joins Cendyn
Hotel Marketing to Millennials
5 Social Media Strategies for Successful Hotel Marketing
Are You Marketing to Your Guests’ Five Senses?
Protecting the Hotel Brand by Providing ‘Reliable’ Information
Social Media Reviews Can Help Crack New Hospitality Markets in China and Beyond
Social Media Hospitality Best Practices
A Hotel Marketer's Guide to CRM
For Successful Marketing, Content Is King
From Dreaming to Booking Part II: How to Capitalize on the Dreaming Phase of the Travel Planning Journey
Social Media Madness Part Two: How Learning Specifics About Social Media Influencers Will Impact Your Bottom Line
Social Media Madness Part One: How Actively Using Influencers Can Help Your Bottom Line
The Value of Social Media in the Hospitality Industry
What Is Social Proof, and How Can You Use It on Your Hotel Website?
A Hotelier's Guide to the Top Social Platforms in Asia-Pacific
Tambourine Shares - It's Valentine's Day: What Are Hotel Marketers Loving?
The Best Western River North Hotel Sees 300% Increase in Revenue with New Progressive Web App
PR and Visibility for Your Start Up: Making the Right Moves
Local Measure Partners with Forbes Travel Guide as the Official Social Intelligence Provider for Luxury Hotels in 2018
10 Most Influential Hospitality Trends and Insights to Start 2018
Please login or register to post a comment.