3 Updates to Facebook that Make It A More Effective Channel for Hotels
December 15, 2014 9:53am
December 15, 2014
Atlanta, GA: The hotel industry, being as legacy driven as it is, rarely adapts to trends during said trends' "sweet spot." Historically, hotels come running to the table much later in the shift, just as other, more agile industries--like retail and ecommerce--have already dined and dashed. The rise of social media has been one of those trends. Hotels rushed to the plate toting other industries' knowledge about what does and does not work on social. Marketers have claimed that social is lost in the shuffle, it's never a direct channel, and, if it has any effect at all, it may only be a factor in how reputation affects ADR long-term.
As an industry, we're on Facebook at just the right time.
Facebook is not a "has been" anymore; based on recent updates, Facebook should very much be a right-now focus for 2015, and here's why:
If you are a hotel owner or operator who has spent the last few years managing your Facebook community without clear goals, please do not lose hope now; you've laid the framework to tap into the "pay-to-play" environment Facebook has become. The good news is that this will be by far one of the cheapest channels you invest in and all the revenue you gain should be relatively commission-free while directly connecting you to your customer.
At Pipeline, we specialize in Facebook marketing for hotels. If you need help sorting through these changes or want to look at outsourcing your social media management, then we can help. Give me a call today at 678-814-4601 and we can create a budget that's right for your bottom line.
social media marketing for hotels, including Facebook, Facebook Ads, Twitter,
Pinterest, Google+, and Instagram. Pipeline believes in the power of social media for
hotels and was founded around 20+ years of experience in the hospitality industry.
Learn more about Pipeline at www.PipelineSocialMedia.com.
Contact: Trey Sheneman
Minor Hotels Partner with CRM Leader, Cendyn
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