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Tag : tris heaword

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Eye Tracking in 2017 for Google Hotel Searches: Why the Old Rules Don’t Apply

March 20, 2017

By Tris Heaword When one of the first eye-tracking studies on Google search engine results pages (SERPs) came out in 2005, researchers from...

How Hotels Can Use Urgency Like the OTAs to Drive Bookings

September 26, 2016

By Tris Heaword Many people have a natural tendency to procrastinate, choosing to put things off until the very last minute.  But in the world of...

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