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Evolving in a Digital World Where Convenience is the New Loyalty
July 28, 2017
At a recent HSMAI event in London, keynote speaker Steven Van Belleghem spoke to local hoteliers about the role of digital in the human-centric hospitality...
Do Keywords Still Matter in SEO for Hotels?
July 26, 2017
By Matt Tutt
In the last few years, digital marketers have debated the importance of keywords in an SEO strategy. To understand this debate, we’ll...
How to Use Social Influencers Successfully to Market Your Hotel
May 18, 2017
by Nancy Huang
Influencer marketing has received quite a lot of buzz in recent years and was even rated the fastest-growing online customer acquisition...
Eye Tracking in 2017 for Google Hotel Searches: Why the Old Rules Don’t Apply
March 20, 2017
By Tris Heaword
When one of the first eye-tracking studies on Google search engine results pages (SERPs) came out in 2005, researchers from...
5 Remarkable Hotels Innovating in Social Responsibility
February 9, 2017
by Nancy Huang
Although many hotels make an effort to integrate corporate social responsibility into their operations, there are some that have gone...
5 Photo Selection Lessons Hotels Can Apply to Boost Guest Engagement
January 18, 2017
By Nate Lane
At last year’s Skift Global Forum in New York City, Andy Wang, the CEO of 500px, discussed how travel brands can dramatically improve...
Will Facebook Recommendations Create a New Channel for Hotel Bookings?
January 13, 2017
By Nancy Huang
Facebook has recently launched a new tool to help users discover new experiences, things to do, events, and services based on suggestions from...