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Eye Tracking in 2017 for Google Hotel Searches: Why the Old Rules Don’t Apply
March 20, 2017
By Tris Heaword
When one of the first eye-tracking studies on Google search engine results pages (SERPs) came out in 2005, researchers from...
5 Remarkable Hotels Innovating in Social Responsibility
February 9, 2017
by Nancy Huang
Although many hotels make an effort to integrate corporate social responsibility into their operations, there are some that have gone...
5 Photo Selection Lessons Hotels Can Apply to Boost Guest Engagement
January 18, 2017
By Nate Lane
At last year’s Skift Global Forum in New York City, Andy Wang, the CEO of 500px, discussed how travel brands can dramatically improve...
Will Facebook Recommendations Create a New Channel for Hotel Bookings?
January 13, 2017
By Nancy Huang
Facebook has recently launched a new tool to help users discover new experiences, things to do, events, and services based on suggestions from...