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3 Things Revenue Managers Can Learn From Psychologists
August 11, 2016
For most hoteliers, establishing rates is a rational, practical task based on analysis of the market and historical trends. But, your hotel’s bottom...
3 Ways to Overcome the Perception That OTAs Are Cheaper
August 4, 2016
It’s all too easy to blame OTAs for your hotel’s shrinking profits by pointing fingers at their costly commissions and frustrating policy of...
3 Big Reasons Hotels Need To Track Inbound Phone Calls
July 27, 2016
We all know how important it is to monitor data from digital marketing campaigns that boost hotel direct bookings. However, usually those analytics only track...
The One Question That Terrifies Hotel Marketers
July 20, 2016
You’re precise with your numbers. You’re diligent and know where every cent of your hotel marketing budget is spent. Your owners and hotel asset...
How Boutique Hotels Win vs. Big Box Brands
July 13, 2016
In today’s world, where travelers are willing to invest in whatever is remarkably authentic and local, boutique hotels are coming out on top....
Three Secrets Your Hotel Booking Engine is Dying To Tell You
July 7, 2016
Your booking engine is more than a place of transaction or a page for your guests to check prices, room types and availability. Your hotel’s booking...
How Hotels Make Their OTA Addiction Worse
July 6, 2016
The cycle of OTA dependence is all too real and aggravating. But, it’s time to face the facts. fault, not the OTA’s, if an OTA-driven guest...
Making Your Hotel the Go-To Resource for Meetings and Events Planners
July 1, 2016
How to position your hotel as the authority for meetings and events in your destination.
Every hotel wants a piece of the meetings and conference market. In...
Father’s Day Lessons for Hotel Marketers
June 16, 2016
Dear old dad.
We tested his patience. We emptied his wallet. We admired him and we feared him.
While it is easy to give most credit to our moms for the...
Three Things Hotel Marketers Can Learn From Uber
June 8, 2016
Over the last 10 years, industry disruptors have rocked the business world in ways we’ve never seen before, and leading the charge is disruption’s...
Are Your Bookings Getting Lost In Translation?
May 26, 2016
Travel is a hot commodity worldwide. Just within the past decade, the U. S. hotel industry has seen an uplift in international travelers, with large...
Put Some Sizzle In Your Summer ADRs
May 19, 2016
It’s that time of year again! Summer is around the corner and there’s an almost unlimited supply of hotel deals to be found, so your standard 10-15...
Friday the 13th: Three Things That Terrify Hotel Marketers
May 13, 2016
Friday the 13th is here… and while people are feverishly avoiding ladders, staying out of the way of black cats and tightly securing every mirror...
Hotel Marketing Lessons From Mom
May 10, 2016
Moms think they know best.
And, you know what? We agree.
In addition to reminding us to clean our rooms, comb our hair, and be nice to our teachers, Moms love...
10 Things I’ve Learned in 25 Years of Hotel Marketing
April 20, 2016
When Jim Zito started in hotel marketing, the internet was still a few years away, most marketing campaigns were printed and Milli Vanilli was up for a grammy....
The Painful Truth About Hotel SEO (Part 2)
April 11, 2016
This is the second and final installment in our two-part series on the massive upheaval in hotel SEO best practices. See Part 1 here:
Problem 3: SEO...
The Painful Truth About Hotel Website SEO
April 7, 2016
You are a director of sales and marketing overseeing all day-to-day activities for your property, maybe several properties, from meeting/group sales...
April Fools: 8 Ways Hotel Marketers Can Avoid Looking Foolish
April 1, 2016
April 1, 2016 • By tambo
Even the most suspicious and perceptive people can fall for cleverly executed April Fools jokes. April 1st is usually a day...
Tambourine Releases Dynamic Personalization Engine for Hotels
March 22, 2016
Powerful website visitor personalization and intelligent ecommerce
New York, NY – March 22, 2015 – Tambourine, a marketing technology company for...
For Valentine’s Day Tambourine Shares Survey Results of Hotel Marketers Revealing What They Love (And Hate) About Their Jobs
February 10, 2016
Ninety percent of the hotel marketers who took our short survey shared that they loved their job and rate their satisfaction with a score of 7 out of 10 or...