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Stop Dangling the Wrong Carrots: How Revenue Incentive Plans Hurt Profits
March 9, 2017
Occupancy is high. You’re crushing your RevPar Index. And, you’re on pace to surpass your quarterly revenue targets as well as last year’s...
7 Signs Your Hotel Marketing is Out of Control By Dave Spector
February 28, 2017
By Dave Spector
It's easy to see how things can go off course in hotel marketing.
With an array of channels, disparate vendors and multiple audience...
Is the iPhone Killing Your Hotel Revenue?
February 23, 2017
Here’s what we all know by now:
The explosion of smartphone usage over the past few years has been staggering. And not just iPhones, but...
Tambourine Shares The Hidden Chasm: Why Your Bookings Keep Falling into the Abyss
February 9, 2017
The guest’s road from your hotel marketing campaigns, to your website and finally to online booking is a delicate, razors’ edge journey filled with...
Tambourine Shares 10 Secrets of Luxury Hotel Websites (Part 2)
February 1, 2017
Last week we covered the first five secrets of luxury hotel websites … Here’s Part 2 and the final five tips for luxury hotels and resorts:...
Tambourine’s Friday Freebie: Find Out What Your Compset Is Up To… Automatically
January 27, 2017
Welcome to the Friday Freebie! Every Friday, we share one free impactful hotel marketing tactic that you can implement immediately to drive more...
Tambourine Shares 10 Secrets of Luxury Hotel Websites (Part 1)
January 25, 2017
Unique amenities, exclusive experiences and personalized service used to be the proprietary domain of luxury hotels … but now these offerings have...
What Do Meeting Planners Actually Want? Here’s the Surprising Survey Results…
January 19, 2017
Looking for the ultimate tip to booking more group business this year?
Get inside the planner’s mind to find out what marketing they prefer, respond to,...
Tambourine Shares 5 Hotel Sales Tactics to Jumpstart 2017
January 13, 2017
A fresh New Year brings a new opportunity to delight ownership with big results in group/event sales…but only if you start off with velocity.
Tambourine Shares Recommended DOSM Checklist for 2017
January 4, 2017
2017 is going to be a game changer for hotel DOSMs.
This year, you need to maximize every advantage you have to meet your revenue targets and outperform your...
10 Gifts Hotel Marketers Want For The Holidays
December 21, 2016
‘Tis the season to create your holiday wish list.
However, a hotel marketer’s wish list is unlike any other. Instead of asking for a new car or...
Hotel Marketing: 10 Things That Worked in 2016
December 14, 2016
Marketing can often seem like a bottomless pit of possibilities.
The days of investing in only a few marketing channels are long gone. Now, there are endless...
How to Find (And Keep) the Best Hotel Sales Talent Right Now: Tips From Tambourine’s DOSM-in-Residence
December 5, 2016
Group and catering revenues often make or break your property’s P&L and determine whether you outperform your comp set. Your sales team’s...
OTAs Hitting Hotel Owners Where It Hurts: Real Estate Values
November 3, 2016
A new report from the AHLA has sent a ripple of concern through many hotel owners.
According to the report, entitled: Demystifying the Digital...
Six Things Scaring the $%#@ out of Hotel Marketers This Halloween
October 27, 2016
For Halloween, we asked hotel marketers from coast to coast, representing properties of all sizes, what they’re most spooked about right now. Here...
How Guests Can Amplify Your Hotel Marketing Budget
October 19, 2016
There is no one we trust more than a friend or family member.
According to Nielsen Media, 83% of people say they trust recommendations from family and friends...
The Pros And Cons of Building an App for Your Hotel
October 7, 2016
Modern travelers expect your hotel to be mobile-friendly. After all, they use their devices during all phases of the travel, from dreaming, to planning, to...
What Every Hotelier Should Be Doing Before 2016 Ends
September 15, 2016
Newsflash: There are just four months left of 2016!
With Labor Day behind us, the dust has settled from your summer season and you’re just now...
6 Ways To Survive Hotel Budget Season
September 9, 2016
As budget season approaches, we’re here to help you plan for a profitable 2017 with six smart hotel sales and marketing budget strategies.
5 Ways to Attract Last-Minute Labor Day Bookings from Your Drive Markets
September 2, 2016
Millions of travelers will be packing their bags and hitting the roads this Labor Day weekend to take advantage of summer’s last official weekend....