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Do Hotel Sales Teams Have a New Secret Weapon?

May 17, 2017

Smart hotel marketers are using new, affordable marketing automation tools to close more group and meetings business. Marketing automation technology is one...

7 Lessons Your Mom Taught You about Hotel Marketing

May 11, 2017

By Tambourine Every year, in honor of Mother’s Day, we share advice from the original CMOs (chief mother officers) – our mothers! And when we...

Tambourine Shares The Marketing Secrets of Great Hotel Management Companies

May 3, 2017

Most hotel management companies are created by proven hotel executives who have cut their teeth leading profitable properties and now want to monetize their...

Does Your Hotel Suffer From Chronic Vendor Fatigue?

April 26, 2017

Key Takeaways: Working with multiple hotel marketing vendors means none are accountable.   Hotel marketers waste a lot of time delivering messages...

How Can a WWII Scientist Help Your Hotel Survive?

April 20, 2017

In WWII, Allied planes would often return to their bases with hundreds of holes from enemy guns. This inspired crafty ground crews to bolt on metal plating...

Stop Dangling the Wrong Carrots: How Revenue Incentive Plans Hurt Profits

March 9, 2017

Occupancy is high. You’re crushing your RevPar Index. And, you’re on pace to surpass your quarterly revenue targets as well as last year’s...

Is the iPhone Killing Your Hotel Revenue?

February 23, 2017

Here’s what we all know by now: The explosion of smartphone usage over the past few years has been staggering. And not just iPhones, but...

Tambourine Shares The Hidden Chasm: Why Your Bookings Keep Falling into the Abyss

February 9, 2017

The guest’s road from your hotel marketing campaigns, to your website and finally to online booking is a delicate, razors’ edge journey filled with...

Tambourine Shares 5 Hotel Sales Tactics to Jumpstart 2017

January 13, 2017

A fresh New Year brings a new opportunity to delight ownership with big results in group/event sales…but only if you start off with velocity. Here are...

OTAs Hitting Hotel Owners Where It Hurts: Real Estate Values

November 3, 2016

A new report from the AHLA has sent a ripple of concern through many hotel owners. According to the report, entitled: Demystifying the Digital...

Six Things Scaring the $%#@ out of Hotel Marketers This Halloween

October 27, 2016

For Halloween, we asked hotel marketers from coast to coast, representing properties of all sizes, what they’re most spooked about right now. Here...

The One Question That Terrifies Hotel Marketers

July 20, 2016

You’re precise with your numbers. You’re diligent and know where every cent of your hotel marketing budget is spent. Your owners and hotel asset...

How Boutique Hotels Win vs. Big Box Brands

July 13, 2016

In today’s world, where travelers are willing to invest in whatever is remarkably authentic and local, boutique hotels are coming out on top....

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