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Use FOMO to Create Urgency in the Booking Process
June 16, 2017
Create a sense of urgency and “fear of missing out” (FOMO) to nudge people to book faster.
People feel more compelled to buy if they believe...
Tambourine Shares Father Knows Best: Three Hotel Marketing Lessons From Dad
June 14, 2017
While Mom gets a lot of the credit for imparting life lessons, it’s time for fathers to be acknowledged for their own wise insights.
In honor of...
The New Supply Threat: How Hotel Sales Teams Are Fighting back…
June 8, 2017
Hotel group sales teams have upped their game to counter a glut of new supply in many markets.
The opening of a shiny, new hotel in the market can make even...
Tambourine Shares Stop the Noise: The 10 Things That Matter to Hotel Marketers Right Now
May 24, 2017
Hotel marketing has never been so cluttered and noisy.
Every week it seems as if there is something new and important competing for your attention and causing...
Do Hotel Sales Teams Have a New Secret Weapon?
May 17, 2017
Smart hotel marketers are using new, affordable marketing automation tools to close more group and meetings business.
Marketing automation technology is one...
7 Lessons Your Mom Taught You about Hotel Marketing
May 11, 2017
Every year, in honor of Mother’s Day, we share advice from the original CMOs (chief mother officers) – our mothers!
And when we...
Tambourine Shares The Marketing Secrets of Great Hotel Management Companies
May 3, 2017
Most hotel management companies are created by proven hotel executives who have cut their teeth leading profitable properties and now want to monetize their...
Does Your Hotel Suffer From Chronic Vendor Fatigue?
April 26, 2017
Working with multiple hotel marketing vendors means none are accountable.
Hotel marketers waste a lot of time delivering messages...
How Can a WWII Scientist Help Your Hotel Survive?
April 20, 2017
In WWII, Allied planes would often return to their bases with hundreds of holes from enemy guns. This inspired crafty ground crews to bolt on metal plating...
Stop Dangling the Wrong Carrots: How Revenue Incentive Plans Hurt Profits
March 9, 2017
Occupancy is high. You’re crushing your RevPar Index. And, you’re on pace to surpass your quarterly revenue targets as well as last year’s...
Is the iPhone Killing Your Hotel Revenue?
February 23, 2017
Here’s what we all know by now:
The explosion of smartphone usage over the past few years has been staggering. And not just iPhones, but...
Tambourine Shares The Hidden Chasm: Why Your Bookings Keep Falling into the Abyss
February 9, 2017
The guest’s road from your hotel marketing campaigns, to your website and finally to online booking is a delicate, razors’ edge journey filled with...
Tambourine Shares 5 Hotel Sales Tactics to Jumpstart 2017
January 13, 2017
A fresh New Year brings a new opportunity to delight ownership with big results in group/event sales…but only if you start off with velocity.
OTAs Hitting Hotel Owners Where It Hurts: Real Estate Values
November 3, 2016
A new report from the AHLA has sent a ripple of concern through many hotel owners.
According to the report, entitled: Demystifying the Digital...
Six Things Scaring the $%#@ out of Hotel Marketers This Halloween
October 27, 2016
For Halloween, we asked hotel marketers from coast to coast, representing properties of all sizes, what they’re most spooked about right now. Here...
The One Question That Terrifies Hotel Marketers
July 20, 2016
You’re precise with your numbers. You’re diligent and know where every cent of your hotel marketing budget is spent. Your owners and hotel asset...
How Boutique Hotels Win vs. Big Box Brands
July 13, 2016
In today’s world, where travelers are willing to invest in whatever is remarkably authentic and local, boutique hotels are coming out on top....