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Tag : sem

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Does Search Engine Marketing Actually Work for Hotels?

February 7, 2018

By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) Search engine marketing (SEM) can be highly profitable, but only when properly executed and when...

The Top Ten Questions to Ask Your Paid Search Vendor

February 4, 2014

by Max Starkov & Sara O'BrienIn spite of the array of trendy new digital marketing initiatives and formats available to hoteliers today, the reliable old...

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