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To Succeed, Destination Marketing Organisations Must Publish or Perish

March 2, 2018

By Bronwyn White With artificial intelligence driving sophisticated semantic search algorithms, DMOs must become publishers of content and create an emotional...

The 2018 International Toilet Tourism Awards Now Open

February 14, 2018

The destinations with the best tourist toilets in the world will be invited to sit on the throne for a year [Clockwise from bottom left] International...

How to Convert Travel Dreamers into Bookers at the Start of 2018

February 2, 2018

At this time of year, millions of people all over the world start dreaming about their next holiday as they return to work after the December-January break....

How Destination Marketing Organizations Can Better Defend Their Budgets

January 17, 2018

Don’t wait for budget kick-back to happen. Here’s how to be better prepared with data and arguments so you can retain valuable destination...

Why Customer Experience Is (Rightly) Such a Hot Topic in Travel

December 14, 2017

Companies that anticipate and deliver what travellers want, when they want it, are more likely to command loyalty – and profits By Carolyn Childs...

The Changing Needs of Millennials: New Implications for the Travel Industry

November 13, 2017

Business travel, loyalty programs, food and beverage consumption, and travel marketing content are already feeling the impact By Bronwyn White...

Tourism Businesses Need to Get On Board the Voice Search Revolution

September 26, 2017

Optimise your digital presence online for the new conversational age. Voice search algorithms will do the rest for you. The travel industry in Asia Pacific...

Why Chatbots Are Transforming the Travel Industry

September 11, 2017

With chatbots, customers can manage their own bookings without needing to wait on the line for the next available representative. By Bronwyn White Chatbots...

Six Steps to Respond to Negative Online Reviews - From a Legal Perspective

August 24, 2017

Lawyer specialized in tourism gives her advice A commercial lawyer with experience in travel, tourism and hospitality issues, has shared with an online...

The Pros and Cons of Using Snapchat in Tourism Marketing with Bronwyn White

July 12, 2017

By Bronwyn White If you’re a marketer for a tourism destination, product or service, should you be on Snapchat? says you do...

The 2017 International Toilet Tourism Award Winners Announced

July 5, 2017

GREAT loos in tourism destinations become talking points, encourage repeat visits and can be a positive indicator of how the host community respects tourists....

It’s 2017 and This Is Why It’s Time for Your Online Tourism Marketing to Get Real

February 7, 2017

By Bronwyn White Destinations, hotels and tourism businesses should seize the opportunities of digital democracy created by the semantic search revolution...

Accessible Tourism – Huge Potential for More Growth

October 5, 2016

Accessible travel is perhaps the travel industry’s greatest untapped opportunity. There are millions of people worldwide looking for accessible travel...

Let Young People’s Ideas in Tourism Research and Marketing Grow

June 27, 2016

Bronwyn White of reflects on the Travel and Tourism Research Association Annual International Conference that concluded in Vail, Colorado...

Dark Tourism Comes Out of the Shadows

May 16, 2016

Dark Tourism is throwing a new light on grim, sinister and sombre places around the world. Pablo Escobar’s Medellin, the Killing Fields of Cambodia,...

Grasp the Digital Nettle: Website ROI in Tourism Marketing

April 12, 2016

While website metrics are not perfect, don’t rely on ‘hope’ marketing, especially in the digital age, says the digital marketing guru...

Local Businesses Need to Keep it Local, Online and Mobile to Attract Tourism Dollars

March 17, 2016

Travel industry futurist, Bronwyn White, the co-founder of, says that in an age when tourists want local and ‘authentic’...

Is the ‘Occupy’ Movement Changing Luxury Travel?

September 8, 2015

Increasing inequality in wealth is one of the factors changing the nature of luxury travel. Social and political forces such as the Occupy Movement and...

Toilet Tourism: Spend a Penny or Two and Make a Marketing Splash

January 9, 2015

By Bronwyn White, co-founder of At we often see a disconnection between what travellers want and what the travel...

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