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It’s Not All About Millennials
October 4, 2017
Why is every hotel trying to attract millennials these days? They aren’t the only powerful demographic out there, and hotels shouldn’t necessarily...
“What Millennials Want” – The Real Career Priorities of Gen X vs Gen Y
January 31, 2017
By: James Houran, Ph.D. | Nina Gold | Keith Kefgen
Millennials (aka “Generation Y” or “Echo Boomers”) are the talk about town. A day...
Engaging Millennials: How to Get America’s Largest Workforce Invested, Retained and Performing to Their Full Potential
November 16, 2016
By Karen Leland
You know who they are. Those unengaged employees who simply show up, do their jobs and then go home, not giving their work a second...
Your Property: ‘On Fleek’ with Millennials
October 13, 2016
By Cory Falter
What’s an 11 letter word, beginning with an “M” leaves many advertisers clueless?
Millennials. The group of young adults...
For Millennials, So Many Choices, Such Little Time.
June 21, 2016
By John Hendrie
Businesses are trying to understand the dining habits of that ever elusive demographic – Millennials. The challenges are shared...
Millennials: Not as Fickle or Anti-Establishment as You Think, According to J.D. Power Report
March 29, 2016
Report on Millennial Generation Captures Data from More Than 600,000 Survey Respondents across 15 Different Industries
WESTLAKE, Calif.: 29 March 2016 —...
Millennials and Email Marketing: Hospitality-Specific Data Yields Intriguing Results
February 18, 2016
Many marketers have claimed that Millennials don’t use email. They’re on Snapchat, they’re on Facebook, but not in their inboxes. Others say...
Thoughts for Leaders on Gaining and Retaining Millennials
February 17, 2016
by Andrew Hazelton
Over the past few months I have attended various conferences in our industry and the topic of ‘hiring Millennials’’ has...
The Millennial Shift in Hotel Brands
December 8, 2015
By Brett Russell | December 2015
The past ten years have ushered in the introduction of more new hotel brands than any time in modern history. Most of these...
From Millennials to GI/Silent – All Generations Use Airbnb and VRBO
October 27, 2015
McLean, VA, October 27, 2015 – Ten percent of all overnight leisure travelers have booked a short term rental in the past 12 months according to a...
Millennials Want the Unique Instead of the Usual from Travel Brands
September 10, 2015
Millennials are a departure from the traditional traveler. They desire the new and novel, and crave the unexpected. They want meaningful travel experiences and...