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Tag : mike murray

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Reimagining the Online Booking Channel

June 9, 2017

By Mike Murray For many years, hotels and OTAs have had an ongoing feud, acting more like rivals than the (business) partners that they should be. While many...

8 Reasons Why Your Hotel Brand Needs a Mobile App to Succeed

June 7, 2017

By Mike Murray CEO, TripCraft Mobile Alexa Robertson is traveling for business. At the airport, she pulls out her smartphone and opens her favorite...

The Importance of Selling Experiences, Not Just Beds

May 30, 2017

By Mike Murray Millennials are one of the fastest growing travel demographics, who are “expected to be taking 320 million international trips...

Hotels - Quit Wasting Your Time on Social Media

May 18, 2017

By Mike Murray CEO at TripCraft Mobile Most hotels have at least one, sometimes two or more, staff devoted to social media, but ask what the ROI is on the...

The Mobile Journey: A New Perspective on Mobile Hospitality

April 25, 2017

By Mike Murray, Co-Founder, TripCraft It was Ralph Waldo Emerson who famously said, “Life is a journey, not a destination.” Though Emerson’s...

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