Hotel Digital Marketing
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Top 5 Things You Need to Know Now in Hotel Digital Marketing: March Edition
March 20, 2018
By Margaret Mastrogiacomo, VP Strategy
By now, your digital marketing strategy should be in full swing. This month, Google My Business listings are getting an...
The Top 5 Things You Need to Know Now in Hotel Digital Marketing: February Edition
February 22, 2018
By Margaret Mastrogiacomo, Vice President Strategy
This month, the industry is abuzz about new Google AMP updates, consumers gaining the ability to mute...
Now Available for Download: HEBStrategy Q3 2017 Hotel Digital Marketing, Technology, and Trends Whitepaper
July 26, 2017
HEBS Digital’s third installment in 2017 of “HEBStrategy,” a series of whitepapers that cover the latest news and trends in hotel digital...
Google’s New Trip Planning Search Display Underscores the Importance of Maintaining SEO Efforts
January 27, 2016
By Asher Fusco
Google has found yet another way to harness its wealth of information to provide more information to travelers – the Trip Planning search...
HeBS Digital to Speak on Real-Time Data and Personalization at EyeforTravel’s Smart Travel Analytics North America 2016 Conference
January 26, 2016
Summary: HeBS Digital President & CEO Max Starkov will address the most effective ways to utilize real-time data to engage potential guests, de-commoditize...
HeBStrategy: The Q1 2016 Hospitality Digital Technology & Marketing Strategy Whitepaper Now Available for Download
January 12, 2016
HeBS Digital’s latest whitepaper recaps the news and events that shook the industry in Q4 2015, and prepares hoteliers for 2016. From hotel brand mergers...
Independent Hotelier’s Big Data vs. Real-Time Data Conundrum
December 3, 2015
By Max Starkov
The following are highlights from Max Starkov’s article Independent hotelier’s Big Data vs. real-time data conundrum for the latest...
2016 Checklist to Maximize Engagement and Revenues from Social Media
November 24, 2015
By Victoria Hsia
Social media and travel go hand-in-hand. Sixty-five percent of adults now use social networking sites (Pew Research Center) and a growing...
2016 Checklist to Maximize Revenues from Content Marketing + SEO
November 2, 2015
By Asher Fusco & Megan Harr
Change is the only certainty in the world of search engine optimization. To succeed in the ever-evolving SEO landscape,...
Hotelier’s Action Plan to Win Back Market Share from the OTAs
October 15, 2015
By Max Starkov and Sara O’Brien
Despite a booming hospitality economy and record occupancy rates, ADRs and RevPARs, OTA market share...
Sabre Tests New Hotel Digital Marketing Program from Google
July 8, 2015
Program expected to expand hotels’ reach on Google websites and increase bookings, maximizing revenue from this powerful channel
SOUTHLAKE, Texas – July 8,...
Tivoli Lodge Targets Higher Digital Marketing ROI with Consumer Intelligence from nSight
January 15, 2015
TripAdvisor's #1 Ranked Hotel in Vail Using Shopper Analytics to Grow Share on a Global Scale
NASHVILLE, TN - January 15, 2015 - nSight, the leader in...
TravelClick Expands Relationship with Hotel Villa Magna to Create Award-Winning Website
November 25, 2014
Luxury Hotel Turns to TravelClick to Revamp Website and Implement Digital Marketing Best Practices to Increase Direct Online Bookings
NEW YORK - November...
Cendyn/ONE™ Earns Industry Accolades for Web Marketing Excellence in Two Awards Competitions
November 10, 2014
Cendyn/ONE honored with five awards, including three WebAwards from the Web Marketing Association and two W3 Awards from the Academy of Interactive and Visual...
nSight Now Helping Hotels Get Smarter About Growing Share in Massive Online Travel Market
September 15, 2014
New Forward-Looking BI Reporting Provides Revenue Management and Marketing Teams with Critical Pricing and Consumer Targeting Data
NASHVILLE, TN - September...
Tired of Battling OTAs in Google? SearchPRO Helps Hoteliers Rise to the Top of Search Engines
April 16, 2014
Launched by O'Rourke Hospitality, a leader in hospitality marketing, SearchPRO is aimed at helping hoteliers increase the number of direct bookings by making...
HeBS Digital Wins Three IAC Awards, Including Best Hotel and Lodging Interactive App
April 8, 2014
HeBS Digital received three Internet Advertising Competition (IAC) awards, continuing a method of excellence in digital technology, hotel website design and...