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Tag : hotel digital marketing

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Top 5 Things You Need to Know Now in Hotel Digital Marketing: March Edition

March 20, 2018

By Margaret Mastrogiacomo, VP Strategy By now, your digital marketing strategy should be in full swing. This month, Google My Business listings are getting an...

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: February Edition

February 22, 2018

By Margaret Mastrogiacomo, Vice President Strategy This month, the industry is abuzz about new Google AMP updates, consumers gaining the ability to mute...

Now Available for Download: HEBStrategy Q3 2017 Hotel Digital Marketing, Technology, and Trends Whitepaper

July 26, 2017

HEBS Digital’s third installment in 2017 of “HEBStrategy,” a series of whitepapers that cover the latest news and trends in hotel digital...

Google’s New Trip Planning Search Display Underscores the Importance of Maintaining SEO Efforts

January 27, 2016

By Asher Fusco Google has found yet another way to harness its wealth of information to provide more information to travelers – the Trip Planning search...

HeBS Digital to Speak on Real-Time Data and Personalization at EyeforTravel’s Smart Travel Analytics North America 2016 Conference

January 26, 2016

Summary: HeBS Digital President & CEO Max Starkov will address the most effective ways to utilize real-time data to engage potential guests, de-commoditize...

HeBStrategy: The Q1 2016 Hospitality Digital Technology & Marketing Strategy Whitepaper Now Available for Download

January 12, 2016

HeBS Digital’s latest whitepaper recaps the news and events that shook the industry in Q4 2015, and prepares hoteliers for 2016. From hotel brand mergers...

Independent Hotelier’s Big Data vs. Real-Time Data Conundrum

December 3, 2015

By Max Starkov The following are highlights from Max Starkov’s article Independent hotelier’s Big Data vs. real-time data conundrum for the latest...

2016 Checklist to Maximize Engagement and Revenues from Social Media

November 24, 2015

By Victoria Hsia Social media and travel go hand-in-hand. Sixty-five percent of adults now use social networking sites (Pew Research Center) and a growing...

2016 Checklist to Maximize Revenues from Content Marketing + SEO

November 2, 2015

By Asher Fusco & Megan Harr Change is the only certainty in the world of search engine optimization. To succeed in the ever-evolving SEO landscape,...

Hotelier’s Action Plan to Win Back Market Share from the OTAs

October 15, 2015

By Max Starkov and Sara O’Brien Background: Despite a booming hospitality economy and record occupancy rates, ADRs and RevPARs, OTA market share...

Sabre Tests New Hotel Digital Marketing Program from Google

July 8, 2015

Program expected to expand hotels’ reach on Google websites and increase bookings, maximizing revenue from this powerful channel SOUTHLAKE, Texas – July 8,...

Tivoli Lodge Targets Higher Digital Marketing ROI with Consumer Intelligence from nSight

January 15, 2015

TripAdvisor's #1 Ranked Hotel in Vail Using Shopper Analytics to Grow Share on a Global Scale NASHVILLE, TN - January 15, 2015 -  nSight, the leader in...

TravelClick Expands Relationship with Hotel Villa Magna to Create Award-Winning Website

November 25, 2014

Luxury Hotel Turns to TravelClick to Revamp Website and Implement Digital Marketing Best Practices to Increase Direct Online Bookings  NEW YORK - November...

Cendyn/ONE™ Earns Industry Accolades for Web Marketing Excellence in Two Awards Competitions

November 10, 2014

Cendyn/ONE honored with five awards, including three WebAwards from the Web Marketing Association and two W3 Awards from the Academy of Interactive and Visual...

nSight Now Helping Hotels Get Smarter About Growing Share in Massive Online Travel Market

September 15, 2014

New Forward-Looking BI Reporting Provides Revenue Management and Marketing Teams with Critical Pricing and Consumer Targeting Data NASHVILLE, TN - September...

Tired of Battling OTAs in Google? SearchPRO Helps Hoteliers Rise to the Top of Search Engines

April 16, 2014

Launched by O'Rourke Hospitality, a leader in hospitality marketing, SearchPRO is aimed at helping hoteliers increase the number of direct bookings by making...

HeBS Digital Wins Three IAC Awards, Including Best Hotel and Lodging Interactive App

April 8, 2014

HeBS Digital received three Internet Advertising Competition (IAC) awards, continuing a method of excellence in digital technology, hotel website design and...

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