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Content, Brand and Mobile: The Destination Revolution is Now
February 8, 2016
The internet is the new Industrial Revolution. Make it work for you with this three-pronged strategy, says Bronwyn White.
THE internet is the industrial...
If I Open a Hotel Marketing Email Twice, am I Twice as Likely to Buy?
January 5, 2016
You’ve seen it a hundred times. Within each email campaign is a group of people who don’t just open your email, they open it again and again and...
Tides Hotel at Folly Beach Turns Guests Into an Army of Marketers with Flip.to
January 4, 2016
Hotel reaches over 400,000 future travelers with the advocacy platform, while building strong brand affinity
ORLANDO, FL — January 04, 2016 —...
Tambourine Releases Hotel Marketing Holiday Wish List for 2015
December 23, 2015
It's the most wonderful time of the year...Time for our annual hotel marketing holiday wish list!
Each year we ask hotel marketers to give us the list of...
Travel Companies Can Improve Revenues by Engaging Travelers on the Right Channels
December 22, 2015
By Lisa Israelovitch
Marketing, as we know it, has been rapidly evolving over the past number of years, and 2015 has been a year of significant change. The...
NAVIS is the Preferred Partner for Hotels Transitioning from Major Chain to Independently Branded
December 1, 2015
Leading independent hotels and resorts rely on NAVIS to support deflagging process, drive bookings, build guest insights and track marketing ROI in real-time...
Tambourine Releases Hotel Marketers’ Thanksgiving Top Ten List
November 23, 2015
‘Tis the season to look back and reflect on what made 2015 a remarkable year for hotel marketers and look ahead to next year. This Thanksgiving,...
How Much Should Your 2016 Hotel Marketing Budget Be?
November 17, 2015
Tambourine provides the right (and wrong) answers….
One of the most vexing questions posed to executives in any industry is: “how much should our...
Tambourine Reveals Annual Halloween List of Hotel Marketing Nightmares
October 26, 2015
It’s not creepy goblins, ghosts lurking in the corners, or even unexplainable paranormal activity.
It takes more than just spooky happenstance to strike...
Are OTAs Losing Share in the Mountains?
October 20, 2015
It’s hard to avoid the topic of OTAs in today’s hotel marketing landscape. But it’s also hard to find data on OTA reliance when it comes to...
Be a Part of the Future of Hotel Marketing & Revenue Management with RevPAR Hacking
October 8, 2015
Hot off the press from Flip.to and industry leaders, RevPAR Hacking is the ultimate guide to the impact of revenue culture. Not only will readers get insight...
The Little Box That Is Costing Hotels Millions
September 16, 2015
Think promo codes are a magic bullet? Think againby Dave SpectorModern travelers are savvy, deal-seekers.If a hotel deal exists, they'll find it, use it, then...
9 Best Practices for Hotel Content Marketing Strategy
July 23, 2015
Creating great content for your hotel and posting it to your social media pages doesn't necessarily mean that potential guests are engaging with it...or even...
Using Travel Reviews In Your Hotel’s Content Strategy
May 15, 2015
By Margaret AdyMay 15, 2105
Have a look at any hotel marketing strategy, and the words content marketing will appear with almost 100% certainty. In 2015,...
Mom Knows Best: Hotel Marketing Lessons from Your Mother
May 6, 2015
Back by popular demand, we’ve updated one of our most popular posts from last year!
Could Mom be the best hotel marketer ever?
Hotels Need To Think Like A Media Company
April 28, 2015
A hotel's strategy for producing content should be inspired by media companies and influenced by their ideal customer and what is unique about their...
Where Have The Real Hotel Marketers Gone?
April 8, 2015
By Larry Mogelonsky, MBA, P. Eng. (www.lma.ca)In my role as hotel industry consultant, marketer and blogger, I am often asked to provide advice to hoteliers...
An April Fools Guide to Hotel Marketing
March 31, 2015
By Dave Spector
Every year, on April 1st right around 10 am, my wife will call to tell me we won the lottery! Or that she is pregnant. Or that the...
How Many Facebook Fans Did Resorts and Hotels Lose in Last Week’s Account Purge?
March 23, 2015
Facebook has been trying to make likes more meaningful by removing memorialized and voluntarily deactivated accounts from brands’ fan counts. After more than...
Want Better TripAdvisor Rankings? Do These 3 Things
March 3, 2015
To date, there You But what will it take for your property to place in the top 30 search While we believe 3 primary factors contribute to...