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HeBS Digital Opens Singapore Office; Brings ‘Book Direct’ Footprint into Asia Pacific Region
February 27, 2017
New York -NY – February 27, 2017 – Off the heels of celebrating its 15-year anniversary, HeBS Digital, the firm that helps hoteliers...
The Independent Hotel’s Guide to Engaging and Retaining Guests
February 13, 2017
By Sara O’Brien
Recently, a small hotel group asked us an extremely smart and on-point question: “How do I create a loyalty program that is...
Year in Review: HeBS Digital Achieved 2200% ROI and an Average Direct Distribution Cost of 4.5% for Its Hotel Partners in 2016
February 10, 2017
New York, NY – February 10, 2017 – The results are in: the firm that has put driving direct bookings first for 15 years generated an average 2200%...
HeBS Digital to Present on the Future of Data-Driven Marketing at the 2017 Smart Travel Data Summit North America Conference
January 26, 2017
HeBS Digital CEO Max Starkov to speak at the 2017 North American Smart Travel Data Summit, discussing the future of intent and data marketing for hoteliers....
HeBS Digital Offers Hoteliers a Guarantee to Lower Distribution Costs by 20%
January 18, 2017
Summary: As part of a new promotion to help hoteliers improve profitability, HeBS Digital is offering a guarantee to lower distribution costs by 20%, with the...
Now Available for Download: HeBStrategy Q1 2017 Hotel Marketing, Technology, and Trends Whitepaper
January 12, 2017
As part of its position as a hospitality industry thought leader, HeBS Digital is pleased to announce the release of the first in a series of HeBStrategy...
HSMAI to Honor HeBS Digital with Nine HSMAI Adrian Awards, Including Two Gold
January 11, 2017
New York, NY (January 11, 2017) – The Hospitality Sales and Marketing Association International (HSMAI) has recognized HeBS Digital for excellence...
Winning the Direct Booking: A 2017 Action Plan to Combat the Effect of Airbnb on Your Hotel’s Bottom Line
By Margaret Mastrogiacomo
It’s no secret that Airbnb has drastically disrupted the travel industry and has positioned itself as a unique and local...
The Smart Hotelier’s 2017 Top Ten Digital Technology & Marketing Resolutions
January 4, 2017
By Max Starkov and Mariana Safer
Reflecting on 2016 and successful hotel digital marketing campaigns that impacted the industry, there was an obvious and...
New Tilden Hotel Website Accentuates the Property’s Organic Aesthetic
January 2, 2017
Nestled in the historic Tenderloin District of San Francisco, Tilden Hotel welcomes guests to open, airy spaces, natural hues and raw materials. To greater...
New Hotel ZaZa Website Showcases Artful Ambiance of Two Iconic Properties
December 21, 2016
Hotel ZaZa partnered with HeBS Digital to redesign an artistic, user-friendly, responsive website that highlights the brand’s two iconic properties in...
How to Jumpstart Your Hotel’s Direct Bookings through Search Engine Marketing
December 7, 2016
By Mariana Safer and Carmine Fischetti
More than 25% of direct...
New LUMA Hotel Times Square Website Embodies Flair of Iconic Neighborhood
December 6, 2016
Shining bright in the heart of Midtown Manhattan’s Times Square, the brand new LUMA Hotel Times Square has partnered with HeBS Digital to launch a...
Webinar Video Available: HeBS Digital Discusses the “Key Tools to Optimizing Direct Bookings and Lowering Distributions Costs”
November 29, 2016
Last week, HeBS Digital hosted its third webinar in its “Direct is Always Better” series: “Key Tools to Optimizing Direct Bookings and...
How to Jumpstart Your Hotel’s Direct Bookings Through Multichannel Campaigns
November 21, 2016
By Margaret Mastrogiacomo
Multichannel campaigns are one of the most effective ways to boost direct bookings, build one-to-one relationships with...
Webinar on Key Tools to Optimizing Direct Bookings and Lowering Distribution Costs
November 14, 2016
To help hoteliers readjust their strategy as the hospitality industry faces declining occupancy rates, HeBS Digital will host the third webinar in the...
Do You Know Where Your Hotel Website Bookers Went? Tools to Decrease Website Reservation Abandonment and Boost Direct Bookings
November 2, 2016
While hoteliers invest time and money into digital marketing campaigns to drive traffic to the hotel website, a staggering 98% and more of those...
HeBS Digital & Google Discuss How Hoteliers Can Use Smart Data Marketing to Drive Direct Bookings and Lower Distribution Costs
October 26, 2016
Last week, hoteliers arrived at Google’s NYC headquarters for “The 2016 Travelers Mindset Conference: Using Smart Data Marketing to Drive Direct...
How to Use Online & Voice Channel Analytics to Fully Understand True ROI from Digital Marketing
October 24, 2016
As mobile bookings and website visits increased by 46% and 28% year over year (HeBS Digital Research), it is critically important to determine and...
Playing Possum and Penguin: A Hotelier’s Guide to Navigating Google’s Recent Algorithm Updates
October 20, 2016
By Megan Harr
The realm of organic search saw a very busy September marked by not just one, but two Google algorithm updates.
The realm of...