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Tag : email marketing

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New Revenue-Boosting Enhanced Email Marketing Solution Launched by Vizergy

March 7, 2017

March 7, 2017 - Vizergy®, a leading travel and hospitality marketing company, is pleased to announce the launch of its newly upgraded Enhanced Email...

Anatomy of an Email

June 28, 2016

Curate the guest experience with data and design Data is changing the foundations of hospitality marketing. With personalized content, hoteliers can now...

The Power of Email Automation and Why it’s Important

June 1, 2016

Automated transactional emails can be the cornerstone of a hotels' communication strategy – they share details about the transaction, include all...

Millennials vs Boomers: Who is More Likely to Unsubscribe from Hospitality Emails?

April 5, 2016

After running the numbers for opt-out trends one week and millennial email behavior the next, we wondered whether opt-out rates change in relation to age. Said...

With All the “Noise”, are More and More People Opting Out of Hotel Marketing?

March 22, 2016

In email marketing, an unsubscribe represents someone saying “that’s enough.” But email doesn’t exist in a vacuum, it’s just one...

Millennials and Email Marketing: Hospitality-Specific Data Yields Intriguing Results

February 18, 2016

Many marketers have claimed that Millennials don’t use email. They’re on Snapchat, they’re on Facebook, but not in their inboxes. Others say...

If I Open a Hotel Marketing Email Twice, am I Twice as Likely to Buy?

January 5, 2016

You’ve seen it a hundred times. Within each email campaign is a group of people who don’t just open your email, they open it again and again and...

Bluestone National Park Resort Enhancing Guest Communications & Boosting Revenues via ZDirect

December 17, 2014

In partnership with hospitality's leading provider of above property marketing solutions for two years, the Wales resort reaps a remarkable return on its...

Due to Growth, ZDirect Expands its Client Services Team

October 2, 2014

Departmental additions include Maria Olson as West Coast Account Manager and Kristen Cavanagh as East Coast Account Manager; Promotions include Devon Ussher to...

Coast Hotels to Launch Holistic CRM Initiative Driven by ZDirect

September 23, 2014

As one of North America's growing - and Canada's largest - hotel brands, Coast Hotels will soon be implementing new technology to optimize its customer...

ZDirect Offering Sure-Fire Ways to Generate Revenues Through Email Marketing

August 7, 2014

A rich customer database is key to helping hotel marketing strategies succeed, driving revenues and increasing guest loyalty    By Shallana Edwards...

ZDirect Expands into Spain

June 17, 2014

Sunway Hotels in Barcelona turns to ZMail for hotel marketing automation to enhance its guest-communications process and initiate surveys on the fly to better...

Social Media and Email Marketing Integration

March 10, 2014

​by Denise Cooper Recently a colleague in the hospitality industry asked for my thoughts on integrating social and email.  While I generally took for...

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