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Guest Experience Management - Strategic “How to” Guide Helps Hoteliers Achieve Success
May 8, 2017
Starfleet Research, the leading provider of best practices research and recommendations for the hospitality industry, has released The 2017 Smart Decision...
Investigating Duplicate Content: Hotel Marketing Strategies for Success
February 19, 2016
By Megan Harr
Defining Duplicate Web Content
Even the most discerning digital marketing professionals and hoteliers need to be cognizant of the dangers of...
3 Ways to Get Heads in Beds for Your Hotel
January 3, 2014
Hotel owners of 2 and 3 star hotels find standing out may be a challenge. Many consumers believe that there is not much of a difference in the economy to...
So Many Options, So Much Advice: TripAdvisor & Your Hotel’s Profitability; A Best Practices Tool
November 20, 2013
Building a strong online reputation on review sites like TripAdvisor has become essential to maintaining a profitable hotel. Hoteliers around the world have...