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Founded in 1991, HEDNA (Hotel Electronic Distribution Network Association) is the only global forum exclusively dedicated to the advancement of hospitality distribution through strategic collaboration and knowledge sharing. For 25 years, the non-for-profit association has provided its members with networking platforms, educational opportunities and professional resources to help them navigate the ever-evolving landscape of hotel electronic distribution. HEDNA works to optimize the use of technologies while influencing the development of current and emerging distribution channels. It promotes an open exchange of information and professional development among its members. HEDNA’s international conferences deliver the most comprehensive information, insights and dialogue on trends in hotel distribution. HEDNA is comprised of hospitality industry leaders and innovators. Members represent all areas of electronic distribution including hotels, representation and management companies, GDSs, switch companies, OTAs, tour operators, software and payment service providers, industry consultants and educational institutions.