Hotel Online Special Report 
Five Adrian Awards by the Hospitality Sales and Marketing Association International Presented to STAYBRIDGE SUITES ATLANTA—STAYBRIDGE SUITES® by Holiday Inn and its advertising agency Austin Kelley Advertising was awarded five Adrian Awards by the Hospitality Sales and Marketing Association International (HSMAI). Out of over 1800 entries from 51 destinations, Staybridge garnered two gold, two silver and a bronze. Awards were presented at a black tie gala at the New York Hilton and Towers on January 25.
Gold was also scored in Advertising Direct Mail Series–Travel Industry with a 5-part commercial segment direct mail focusing on the ideas “Make it Your Place,” “Temporary Assignment,” “Training,” “Perfect for Business” and “Relocation.”
The agency’s direct mail campaign “Check into something great” garnered a gold award in the Franchise Sales category.
The agency won silver Adrians in an additional two categories, Directory of Service for Staybridge’s guest services directory and for Advertising Direct Mail Series—Individual Room Sales for a three-part golf-themed piece with the titles “Control,” “Clubhouse,” and “Par.”
In the category of Single Entry Newspaper—Individual Room Sales, a holiday newspaper advertisement titled “In-Laws” won a bronze Adrian, offering Staybridge as the perfect location for visiting relatives.
The HSMAI Adrian Advertising Awards has grown to become the largest and most prestigious travel event of its kind, and have been created to honor and showcase the best in hospitality and travel advertising, marketing materials and public relations. The Adrian awards are named for Adrian Phillips, CHME, who founded the competition.
STAYBRIDGE SUITES Creates New Website ATLANTA (February 14, 2000)—With its 13th location opening in just weeks and dozens more to arrive in 2000, STAYBRIDGE SUITES® by Holiday Inn has launched a new website at www.staybridge.com. The dynamic new site simplifies extended stay travel coordination by offering user-friendly features and vivid graphics. As visitors to the hotel have experienced, visitors to the website are encouraged to “Make it Their Place” with full-color, rotating interior views of the hotel and its major features paired with full descriptions of the myriad amenities offered.
New on-line services provide visitors the opportunity to book reservations at any of Staybridge’s locations, as well as to glimpse local maps and obtain driving directions. Future locations are listed as well, so long-range travel plans can be considered. Driving travelers can plan hotel stays along their specified routes.
“With 13 locations and many more on the near horizon STAYBRIDGE SUITES® is now a significant contender in the upscale extended stay market and an effective, easy-to-navigate website is an integral part of our overall marketing plan,” said Bill Linehan, brand marketing director for STAYBRIDGE SUITES®. “We are very enthusiastic about offering our guests this new level of ease in making their travel plans, and we feel the website is a welcoming introduction to Staybridge and the concept of ‘Making it Your Place,’” said Linehan.
STAYBRIDGE SUITES® won a Golden Bell award for public relations and a bronze Adrian in 1999, for a total of seven awards since its first location opened its doors in December 1998.
STAYBRIDGE SUITES® currently has locations in San Antonio, TX; Lincoln, NE; Houston, TX; Myrtle Beach, SC; Dallas, TX; Atlanta, GA; Alpharetta, GA; Naples, FL; Miami, FL; Baltimore, MD; Charlotte, NC and Minneapolis, MN.
The agency’s direct mail campaign “Check into something great” garnered a gold award in the Franchise Sales category.
The agency won silver Adrians in an additional two categories, Directory of Service for Staybridge’s guest services directory and for Advertising Direct Mail Series—Individual Room Sales for a three-part golf-themed piece with the titles “Control,” “Clubhouse,” and “Par.”
In the category of Single Entry Newspaper—Individual Room Sales, a holiday newspaper advertisement titled “In-Laws” won a bronze Adrian, offering Staybridge as the perfect location for visiting relatives.
The HSMAI Adrian Advertising Awards has grown to become the largest and most prestigious travel event of its kind, and have been created to honor and showcase the best in hospitality and travel advertising, marketing materials and public relations. The Adrian awards are named for Adrian Phillips, CHME, who founded the competition.
STAYBRIDGE SUITES Creates New Website ATLANTA (February 14, 2000)—With its 13th location opening in just weeks and dozens more to arrive in 2000, STAYBRIDGE SUITES® by Holiday Inn has launched a new website at www.staybridge.com. The dynamic new site simplifies extended stay travel coordination by offering user-friendly features and vivid graphics. As visitors to the hotel have experienced, visitors to the website are encouraged to “Make it Their Place” with full-color, rotating interior views of the hotel and its major features paired with full descriptions of the myriad amenities offered.
New on-line services provide visitors the opportunity to book reservations at any of Staybridge’s locations, as well as to glimpse local maps and obtain driving directions. Future locations are listed as well, so long-range travel plans can be considered. Driving travelers can plan hotel stays along their specified routes.
“With 13 locations and many more on the near horizon STAYBRIDGE SUITES® is now a significant contender in the upscale extended stay market and an effective, easy-to-navigate website is an integral part of our overall marketing plan,” said Bill Linehan, brand marketing director for STAYBRIDGE SUITES®. “We are very enthusiastic about offering our guests this new level of ease in making their travel plans, and we feel the website is a welcoming introduction to Staybridge and the concept of ‘Making it Your Place,’” said Linehan.
STAYBRIDGE SUITES Creates New Website ATLANTA (February 14, 2000)—With its 13th location opening in just weeks and dozens more to arrive in 2000, STAYBRIDGE SUITES® by Holiday Inn has launched a new website at www.staybridge.com. The dynamic new site simplifies extended stay travel coordination by offering user-friendly features and vivid graphics. As visitors to the hotel have experienced, visitors to the website are encouraged to “Make it Their Place” with full-color, rotating interior views of the hotel and its major features paired with full descriptions of the myriad amenities offered.
New on-line services provide visitors the opportunity to book reservations at any of Staybridge’s locations, as well as to glimpse local maps and obtain driving directions. Future locations are listed as well, so long-range travel plans can be considered. Driving travelers can plan hotel stays along their specified routes.
“With 13 locations and many more on the near horizon STAYBRIDGE SUITES® is now a significant contender in the upscale extended stay market and an effective, easy-to-navigate website is an integral part of our overall marketing plan,” said Bill Linehan, brand marketing director for STAYBRIDGE SUITES®. “We are very enthusiastic about offering our guests this new level of ease in making their travel plans, and we feel the website is a welcoming introduction to Staybridge and the concept of ‘Making it Your Place,’” said Linehan.
Contact: Allison Germaneso Dixon, Melissa Libby and Associates, 404-816-3068 Also See: Torgerson Properties Set to Open STAYBRIDGE SUITES® in Eagan, Minnesota / Jan 2000 STAYBRIDGE SUITES® by Holiday Inn has Six Hotels Open with 71 in the Development Pipeline / Nov 1999