Hotel Online Special Report 
LookSmart Web Directory Added to OnLine by LodgeNet(SM) Internet Service SIOUX FALLS, S.D., Sept. 15, 1999 – LodgeNet Entertainment Corporation (Nasdaq: LNET), the leader in providing in-room interactive entertainment and Internet services to the hotel guestroom, and LookSmart (Nasdaq: LOOK), a leading Web directory and search service, today announced an agreement to deliver a customized directory service for travelers accessing the Internet in the thousands of hotel rooms nationwide equipped with LodgeNet’s high-speed Internet service, OnLine by LodgeNet(SM).
Under the agreement, OnLine by LodgeNet users will gain access from a traveler-centric perspective to LookSmart’s quality content, consisting of 1,000,000 unique site listings in more than 70,000 categories, all selected, organized and maintained by 180 professional editors. LookSmart currently offers its directory to its network of 220 Internet Service Providers (ISPs) and to its 600,000 BeSeen Web site affiliates. OnLine by LodgeNet provides travelers with high-speed access to the Internet via the guestroom television and ‘plug and play’ laptop connectivity. Guests have instant, full Internet access to check news, stock quotes, e-mail, research local tourist information or simply browse the Web.
“This agreement enables us to provide our subscribers with customized, instant access to the content they want, using one of the world’s premier Internet directories. We see this relationship as a tremendous value for our subscribers and the result promises to be a dynamic, easy to use service that combines LookSmart’s high quality content and advertising services with our growing portfolio of Internet services,” said Scott C. Petersen, President and CEO for LodgeNet. “LookSmart’s services will help us build a rich, compelling experience for our subscribers the moment they log on, which is a key component of our overall Internet product strategy.” “LookSmart’s travel category is one of the most comprehensive on the Web and we are pleased to offer it to LodgeNet’s users,” said Christopher Tucher, senior vice president of business development at LookSmart. “Because of our seamlessly-integrated syndication program, we are able to add value to our partners by offering them our high-quality directory while maintaining the look and feel of their sites to help ensure that our partners retain their user community.”
About LodgeNet Entertainment Corporation LodgeNet Entertainment Corporation is a specialized communications company that serves more than 4,700 lodging properties and more than 725,000 rooms in the United States and selected international markets. Through its open architecture b-LAN® technology, LodgeNet delivers on-demand movies, Nintendo® 64 video games, high-speed Internet access and many other interactive applications, as well as digital-quality basic and premium free-to-guest programming. More than 150 million travelers have access to LodgeNet systems on an annual basis. LodgeNet is listed on Nasdaq and trades under the symbol LNET.
About LookSmart LookSmart is a leading Web directory and search service that creates and maintains one of the largest editorially reviewed directories of content on the World Wide Web. LookSmart’s directory is distributed through multiple channels, including a global network of ISPs, major Web sites, portals and viral marketing. Through its partnership with Cox Interactive Media, LookSmart also offers one of the largest collections of quality local Web content in more than 65 U.S. markets. The company is headquartered in San Francisco and can be contacted at 415-597-4850.
Contact: Ann Parker, Director of Corporate Communications of LodgeNet Entertainment Corporation, 605-988-1000, [email protected] http://www.lodgenet.com http://www.looksmart.com Also See: LodgeNet Rolls Out Next Generation Graphical User Interface To Hotel Customers / May 1999