VFM
Leonardo is a
technology leader in online visual content management and distribution
systems.
VFM Leonardo’s VScape®
and VBrochure™ products leverage
the
distribution capabilities of the VNetwork™, the most
universally accepted
and largest online visual content distribution network for the global
travel
industry. VFM Leonardo offers hotel brands and hoteliers the most
effective
digital asset management and online merchandising systems available
today and
efficiently delivers over 1,000,000 visual images to more than 30,000
travel
websites for 85,000 hotels worldwide. Follow VFM Leonardo on Twitter at
@VFMLeonardo.
Learn
more about VFM
Leonardo »
Visit
VFM Leonardo’s
Blog »
Resources:
VTV - Online Hotel
Merchandising Insights. Every Week.
VTV is an online video series featuring
weekly interviews
with industry experts discussing the most important issues in online
marketing,
e-commerce, sales and distribution for the hotel industry with your
host John
McAuliffe, Chief Marketing Officer of VFM Leonardo.
Watch VTV »
Articles and White
Papers
Online Merchandising:
What is it and How Can You Use it to Your Advantage?
By understanding and implementing the fundamentals of online
hotel merchandising, hoteliers can leverage the Internet as a cost
effective
sales and marketing channel by capturing shoppers’ attention and
motivating
them to book. Learn six simple ways hotels can use online merchandising
to
their advantage. Download
Now »
Online Merchandising:
How Hoteliers Can Enhance their Online Presence, Set Themselves Apart
and Drive
More Bookings
What travel shoppers are experiencing on today’s travel
sites is an absence of well merchandised hotels. In other words, hotels
are not
presenting their unique stories and special qualities in a compelling
way
online. Instead, online searches pull up a series of undifferentiated
“listings” that fail to entice shoppers or provide clear incentives to
book. Download
Now »
The Influence of
Visuals in Online Hotel Research and Booking Behavior
A comprehensive research study by Harris Interactive
examining the importance of both quantity and quality of visuals
(photos, 360˚
virtual tours, and videos) to online travel shoppers. Download
Now »
Top 5 Online
Merchandising Tips For Hoteliers
"At the core of merchandising, is the fundamental idea
that presentation greatly affects how well products sell. Although it’s
a
concept that hoteliers typically associate with choosing the right
pillows or
accessorizing guestrooms with certain decor, there is a new way of
thinking
about merchandising: as a proven way to extract the most value from
online
hotel listings. This mentality is becoming the key to success for
hotels in
today’s competitive online travel market." Download
Now »
VFM Leonardo Recent News Releases
VFM
Leonardo Hosts Hotel Marketing Webinar - Get Social: How to Use Social
Media to Tell Your Hotel's Story / January 2013
VFM
Leonardo Technology Adopted by Best Western International to Enhance
Visual Experience on Newly Redesigned BestWestern.com / December
2012
VFM
Leonardo Hotel Marketing Webinar - Engage at Every Stage: What Hotel
Marketers Can Learn From Successful Online Retailers / October 2012
VFM
Leonardo Hosts Hotel Marketing Webinar - Business Travel 2.0: How to
Better Market Your Hotel to Business Travelers; 45 Minute Webinar for
Hotel Marketers on September 19th / September 2012
VBrochure
Offers Hotels Ability to Deliver Multi-Media Experiences Targeted to
Corporate Travelers; Hotels Subscribing to VFM Leonardo's VBrochure
Find Great Success Targeting Corporate Travelers by Displaying
Business-Focused Multi-Media Experiences Online / August 2012
VFM
Leonardo Delivers Technology to bring Room Key Visitors a Richer
Experience; VFM Leonardo Powers Hotel Visual Content on Room Key to
Make a Greater Visual Impact with Travel Shoppers / July 2012
VFM
Leonardo Launches New Tablet Optimized Website Solution for Hotels; VFM
Leonardo Announces VPowered Tablet Website - A Multi-Media Driven
Tablet Optimized Hotel Website included with the VBrochure Ultra
Premium Online Merchandising System. / July 2012
Webinar
- Time to Learn: How You Can Use Facebook Timeline to Tell Your Hotel's
Story; Take 45 Minutes to Learn How to Leverage Facebook Timeline's New
Features to Maximize the Impact of Your Facebook Page / June 2012
VFM
Leonardo Announces Timeline Enhanced VBrochure Facebook Apps Suite;
Suite of Facebook Applications Redesigned to Maximize Impact of New
Facebook Timeline / June 2012
Webinar:
Take Your Hotel Marketing Mobile; Take 45 Minutes to Learn How to
Market Your Hotel to Mobile Travelers from Two Expert Hotel Marketers.
/ May 2012
VFM
Leonardo Launches Two New Hotel Marketing Education Series on VTV
Channel; More Series. More Experts. More Topics. Industry Leading
Online Video Marketing Channel for Hotels adds eMarketing Minutes and
Virtual Roundtable Discussions to Already Popular One-on-One Interviews
/ May 2012
Virtual
Roundtable on Social Media in Hotel Marketing - Your Guests Are Social.
Are You? / April 2012
VFM
Leonardo Launches Next Generation Mobile Website Solution for Hotels;
Announcing VFM Leonardo's Next Generation VPowered Mobile Hotel Website
- A Complete Multi-Media Driven Mobile Optimized Hotel Website included
with the VBrochure Ultra Premium Online Merchandising System /
March 2012
Webinar
March 21: Learn How to Tell Your Hotel Story on Social Media Channels;
Take 45 Minutes Next Wednesday to Join VFM Leonardo and Two
Storytelling and Marketing Experts to Learn How to Tell Your Hotel
Story on Social Media Channels. / March 2012
VFM
Leonardo Helps Hotels Target Business Travelers; VFM Leonardo Expands
its Network of Meeting Planner and Corporate Self-Booking Tools and
Sites to Enable Hotels to Better Merchandise their Properties to the
Corporate Travel Segment. / February 2012
VFM
Leonardo and Webjet Partner to Give Online Hotel Shoppers a Richer
Experience; Australia's Largest Online Travel Agency Enhances Hotel
Shopping Experience with Images and Rich Media. / December 2011
VFM
Leonardo Announces Launch of VBrochure Facebook Apps Suite; Suite of
Facebook Applications Enables Hotels to Display Visual Media, Promote
Special Offers and Convert Bookings on Facebook Pages. / December
2011
Webinar:
Social Media and Storytelling for Hotels, November 30th at 11:00 am;
Take 45 Minutes to Join VFM Leonardo, a Hotel General Manager Turned
Mystery Author and a Experienced Hotel Marketer to Learn How to Tell
Your Hotel Story on Social Media Channels. / November 2011
VIDEO:
Marketing Strategies that Help Hotels Avoid Discounting / October
2011
CSM
Lodging Wins 'Like to Win' Facebook Contest from VFM Leonardo; Like to
Win Facebook Contest Winner Receives Unlimited Subscription to
VBrochure Ultra Premium Valued at Over $6,000. / October 2011
Webinar:
Social Media and Storytelling for Hotel Marketers, October 13th, 11:00
am; Take 45 Minutes this Thursday to Join VFM Leonardo and a Hotel
General Manager Turned Mystery Author to Learn How to Tell Your Hotel
Story on Social Media Channels. / October 2011
Crowne
Plaza Ventura Beach Wins Like to Win Facebook contest from VFM
Leonardo; Like to Win Facebook Contest Winner Receives VPowered
Multi-Media Player Makeover Using Online Merchandising Best Practices
/ September 2011
VFM
Leonardo's VNetwork Experiences Significant Growth in Travel Consumer
Reach and Engagement; The Travel Industry's Largest Online Media
Syndication Network Saw an Increase of 134% in Views of Media Displayed
in VPowered Multi-Media Player since February of this Year. /
August 2011
VFM
Leonardo Launches "Like" to Win Facebook Contest for Hotels; Hotels
Invited to Enter Facebook Contest for Chances to Win New Facebook App
and Online Merchandising Best Practices Services from VFM Leonardo.
/ July 2011
Red
Roof® Selects VFM Leonardo to Strengthen their Online Visual
Presence / June 2011
Wyndham
Hotel Group Taps VFM to Enhance Online Photo Distribution / June
2011
VFM
Leonardo Launches Mobile Media Player for VBrochure; The Latest
Innovation from VFM Leonardo’s VLabs is the VPowered Multi-Media Player
for Mobile Devices Used on Hotel Websites and Major Travel Channels.
/ June 2011
VFM
Leonardo Announces New Facebook App for VBrochure; Facebook Application
that Adds VPowered Multi-Media Player to Hotel Facebook Pages is the
Latest Innovation from VFM Leonardo’s VLabs Team. / June 2011
Holiday
Inn Express & Suites Modesto Meets Online Travel Shopper Demands
for Video; There is Nothing "Muy Modesto" about this VFM Leonardo
Merchandising Hero's Online E-Business Success. / May 2011
Merchandising
Health Index: VFM Leonardo's Online Tool Lets Hotels Compare their
Online Marketing to their Competitors' / May 2011
Trust
International Partners with VFM Leonardo to Simplify Image Management;
Integration of VFM Leonardo’s VScape System with Trust International’s
yourVoyager CRS Simplifies Hotel Image Management for Chains /
April 2011
Marriott
Properties using VFM Leonardo’s VBrochure System to Make the Most of
their Rich Media Investments / March 2011
What
Every Hotel Marketer Should Know About Video; Webinar for Hotel Chain
Marketers / March 2011
VFM
Leonardo Releases Consumer Data That Reveals Most Popular Web Sites for
Viewing Hotel Visuals; 5 Reasons Why Travel Shoppers Want to See Hotel
Visuals / February 2011
Hilton
Properties using VFM Leonardo’s VBrochure Online Merchandising System
increased 160% in 2010 / February 2011
Online
Video Increases Booking Conversions for Hotels; Hotels Using Video and
VFM Leonardo’s VBrochure™ Online Merchandising System Increase Bookings
/ January 2011
IHG
Hotels using VFM Leonardo’s VBrochure Online Merchandising System
increased 200% in 2010 / January 2011
VFM
Leonardo Launches Online Merchandising Best Practices Group /
January 2011
VFM
Leonardo Partners with Pegasus’ Utell® Hotels & Resorts to
Provide Online Hotel Merchandising System for Member Hotels; Utell to
offer VFM Leonardo’s VBrochure™ Online Merchandising System to 11,000
member hotels to merchandise their properties more effectively online
and in the VNetwork™. / September 2010
Webinar:
Welcome to the Video Economy; How Successful Hoteliers Are Producing,
Displaying and Syndicating Video Online / September 2010
VFM
Leonardo and Frommer's Travel Guides Make the Hotel Research Process
Richer; Leading Travel Publisher adds Hotel Visual Content Powered by
VFM Leonardo to Hotel Pages / August 2010
Global
Survey Reveals Most Effective Online Conversion Tactics for 2010 /
August 2010
How
to Increase Booking Ratios; Video Interview with Pegasus’ COO Ric
Leutwyler on What Hoteliers can do to Increase Booking Ratios. /
July 2010
Sol
Meliá Selects VFM Leonardo to Strengthen Visual Presentation of
Hotels Online / July 2010
Driving
Demand in a Recovering Market: Video Interview with Richard Wiegmann on
the State of the Travel Industry and What Hoteliers can do to Prepare
for the Upturn. / July 2010
Marriott
International Selects VFM Leonardo to Enhance the Visual Presentation
of Marriott Properties Online / July 2010
How
to Tell Compelling Stories that Attract and Convert Travel Shoppers;
Video Interview with Daniel Edward Craig on How to Craft Stories that
Make a Hotel Stand Out Online. / July 2010
Brand
Awareness in Visual Times; Video Interview with Trust International’s
Managing Director, Richard Wiegmann, on How to Attract and Win
Customers in the Hypercompetitive Shopping Environment. / June 2010
Using
Video to Engage and Interact with Online Travel Shoppers -
Complimentary Webinar; Three Industry Experts will reveal the Steps to
Using Online Video to Increase Sales Conversions / June 2010
VIDEO:
Improving Your Presence Online / April 2010
VIDEO:
How Not to be Invisible Online / April 2010
VIDEO:
Overcoming eBusiness Challenges / March 2010
Are
You Using the Power of Video to Fill Your Hotel Rooms? - Register for
this Complimentary Webinar to Learn What Every Hotelier Needs to Know
about using Online Video to Appeal to Different Generations of Travel
Shoppers. / March 2010
VIDEO:
7 Steps to Successful Travel eBusiness – A Holistic Approach /
March 2010
Webinar:
Selling Hotel Rooms to the Video Generation, March 23rd, 2:00pm
Eastern/11:00am Pacific; Register for this Complimentary Webinar to
Learn What Every Hotelier Needs to Know about using Online Video to
Appeal to Different Generations of Travel Shoppers. / March 2010
VIDEO:
Page Position: How to Optimize Conversions Online Using OTAs /
March 2010
VIDEO:
The Role of OTAs in the Travel Planning Process / March 2010
VFM
Leonardo Powers Visuals of Hotel Wedding Venues on OneWed; VFM Leonardo
Enhances Wedding Venue Research and Selection Process for Engaged
Couples on OneWed with Hotel Visual Content. / February 2010
VIDEO:
What Travel Shoppers Want / February 2010
VIDEO:
Untapped Online Opportunities / February 2010
VIDEO:
Developing an Effective Online Media Strategy / February 2010
Best
Western International Selects VFM Leonardo to Manage and Distribute
Hotel Visuals; VScape® Digital Asset Management System is Selected
by Best Western to Efficiently Manage and Distribute Hotel Photos
Online. VFM Leonardo also Named the Preferred Distributor of Rich Media
for Best Western Properties / February 2010
VIDEO:
Increasing the Relevance of Your Hotel’s Content Using Personas /
February 2010
Luxe
Worldwide Hotels Distributes Visual Content Exclusively through VFM
Leonardo; Luxe Worldwide Hotels Selects VFM Leonardo’s VScape® and
VBrochure™ Products Exclusively to Distribute Visual Content and
Visually Merchandise Hotels Online. / January 2010
Small
Luxury Hotels of the World™ Adopts VFM Leonardo’s VScape® Digital
Asset Management System; VFM Leonardo’s Platform Chosen by SLH to
Manage and Distribute Photos for Over 500 Hotels; Also Named Exclusive
Provider of Rich Media Distribution Services for SLH Hotels /
January 2010
Mövenpick
Hotels & Resorts Merchandises Hotels Online with VFM Leonardo’s
VBrochure Online Merchandising System; Upscale hotel management company
uses VBrochure to better merchandise its hotels online with visual
content across the largest network of travel intermediaries and websites
/ January 2010
VIDEO:
To Merchandise or Not / January 2010
VIDEO:
The Billboard Effect: Why hoteliers need to think of OTAs as marketing
vehicles versus reservation engines / January 2010
VFM
Leonardo Selected to Distribute Videos for Accor North America’s Motel
6 Properties; North American operator of more than 1,000 hotels selects
VFM Leonardo for distribution of videos for 142 Motel 6 properties
/ December 2009
VIDEO:
Search Goes Visual / December 2009
VFM
Leonardo Selected to Distribute Virtual Tours for Aston Hotels &
Resorts; Leading Hawaiian Hotel and Resort Company to use VFM
Leonardo’s VBrochure Online Merchandising System to distribute virtual
tours for 25 hotels and resorts throughout Hawaii and its two new
mainland properties / December 2009
VIDEO:
OTAs and TPIs – The Gateways to Purchase Consideration / December
2009
VIDEO:
Marketing Your Hotel to Gen X and Y / November 2009
VFM
Leonardo Announces Toby Kubis Joins Executive Team; Travel Industry
Veteran Toby Kubis Joins VFM Leonardo as Vice President Corporate Hotel
Sales / November 2009
New
on VTV Channel: The Role of Online Information in Travel Shopping /
November 2009
New
on VTV Channel: The Integration of Revenue Management and Marketing
/ November 2009
Webinar:
Outlooks for Successful Online Merchandising in 2010, November 12th,
2009, 2:00pm Eastern; Complimentary webinar on what smart hoteliers are
doing to extract more value out of their hotel’s presence online in the
year ahead with speakers Henry Harteveldt from Forrester Research and
Edward Perry from WORLDHOTELS / November 2009
VFM
Leonardo Chosen by Carlson Hotels Worldwide to Distribute Images and as
Primary Distributor of Rich Media; Largest distributor of visual
content for hotels worldwide expands relationship with Carlson to
enhance visual presentation of its hotels on Carlson brand websites and
thousands of websites used by travelers to research hotels online.
/ October 2009
New
on VTV Channel: The World Tweets, Should I? / October 2009
Fareportal,
Inc. Joins VFM Leonardo’s VNetwork™; FAREPORTAL powered travel sites to
source all rich media content and still images exclusively through VFM
Leonardo / October 2009
New
on VTV Channel: eBusiness for Hoteliers – Panacea or Pain? – The Role
of Visual Content in Travel Shopping / October 2009
New
on VTV Channel: Generational Marketing - Matures and Baby Boomers /
October 2009
Amadeus
Extends Relationship with VFM Leonardo; Amadeus to source and manage
all hotel visual content using VFM Leonardo’s VScape® Digital Asset
Management System / October 2009
New
on VTV Channel: How to Leverage Content Online / October 2009
VFM
Leonardo’s VScape® Digital Asset Management System Selected by
SynXis to Manage and Distribute Hotel Visual Content for Over 10,000
Hotels; SynXis will integrate VScape within its RedX Distribution
Management System for easy digital asset management and distribution
/ October 2009
New
on VTV Channel: eBusiness for Hoteliers - How to Motivate the Content
Sensitive Traveler / September 2009
VFM
Leonardo Selected by White Lodging to Better Merchandise Hotels Online
/ September 2009
New
VTV Episode: The Traveler’s Road to Decision / September 2009
Travelport
GDS and VFM Leonardo Extend their Relationship to Include Worldspan;
New exclusive agreement will enable Worldspan users to access the same
visual hotel content as Galileo users / September 2009
Understanding
Online Travel Shoppers: How Smart Hoteliers are Engaging Today’s
Travelers and Driving More Bookings / September 2009
New
VTV Episode: The New Luxury – Merchandise, Don’t Sell / September
2009
New
VTV Episode: VIDEO - Visual Content Decisions - What? How Much? Why?
/ September 2009
Content:
The Key to Hotel Bookings - Complimentary Webinar September 10th; Learn
about the Five Pillars of Effective Travel eBusiness and how hotel
content plays a significant role in driving bookings. / September
2009
Content:
The Key to Hotel Bookings? / John McAuliffe - VFM Leonardo /
September 2009
New
VTV Episode: How to Know Where the Fish Are / August 2009
Preferred
Hotel Group Selects VFM Leonardo as Exclusive Provider of Visual
Content Distribution Services; Member properties of Preferred Hotel
Group’s brands to use VFM Leonardo’s VScape® and VBrochure™
products exclusively to 30,000+ electronic channels and travel websites
in VNetwork™ / August 2009
StarCite
Partners With VFM Leonardo to Enhance Online Meetings Marketplace With
Rich Hotel Visual Content; VFM Leonardo to be Exclusive Provider of
Rich Content Showcasing Hotel Properties to Corporate Buyers Within
StarCite’s Online Marketplace / August 2009
VFM
Leonardo Chosen as Exclusive Provider of Hotel Visual Content for
Concur’s Corporate Travel Booking Solutions; Largest distributor of
visual content for hotels worldwide expands relationship with Concur
making their photos, virtual tours and video available to thousands of
corporate customers / August 2009
New
VTV Episode: Online vs. Offline Marketing / August 2009
WORLDHOTELS
Selects VFM Leonardo as Exclusive Solution / August 2009
VFM
Leonardo Selected to Exclusively Manage and Distribute Visual Content
for La Quinta Inns & Suites; VFM Leonardo’s VScape® Digital
Asset Management System adopted by limited service hotel chain to
manage visual content and seamlessly distribute to electronic
distribution channels. / August 2009
VFM
Leonardo to Power Visual Content Management and Distribution for
Rosewood Hotels & Resorts; Rosewood Hotels & Resorts adopts
VScape® Digital Asset Management System to efficiently manage and
deliver hotel visual content to online channels / August 2009
This
Week on VFM Leonardo’s VTV: The New Luxury – Experience, Not Status:
Educational video series featuring weekly interviews with hotel and
travel industry experts launches new episode ‘The New Luxury –
Experience, Not Status’ with Bonnie Knutson, Professor at the Michigan
State University School of Hospitality Business and host John
McAuliffe, VFM Leonardo’s Chief Marketing Officer / August 2009
This
Week on VFM Leonardo’s VTV: Experiential Marketing - What It Is and
Isn't; Educational video blog featuring weekly interviews with hotel
and travel industry experts launches new episode: Experiential
Marketing - What It Is and Isn't with Laurence Bernstein of the Bay
Charles Consulting Company and host John McAuliffe, VFM Leonardo’s
Chief Marketing Officer / August 2009
VFM
Leonardo Expands VNetwork™ to Include Travel Deals & Sales Consumer
Site Voyij.com; VFM Leonardo enables hoteliers to better merchandise
their properties to travel shoppers on Voyij.com (recently launched by
the creators of SideStep.com) by providing the site with hotel photos,
virtual tours and videos / August 2009
VFM
Leonardo Expands VNetwork™ to Include Gekko.com; The largest
distributor of visual content for hotels worldwide expands distribution
network to enable hotels to display their photos in front of more
prospective guests online on unique hotel recommendation website,
Gekko.com / August 2009
VFM
Leonardo Launches VTV / July 2009
Online
Merchandising: What is it and How Can You Use it to Your Advantage? Six
simple ways hotels can use online merchandising to their advantage /
Paolo Boni / July 2009
Pegasus
Solutions and VFM Leonardo Form Strategic Partnership; Pegasus Chooses
VFM Leonardo's VScape® Digital Asset Management System to Power All
Visual Content for ODD and Content Hub / June 2009
Discover
the Secrets to Differentiating Your Hotel in the Online Marketplace
/ June 2009
How
to Stand Out, Inspire and Motivate the Online Travel Shopper / May
2009
Online
Seminar: The Secrets to Extracting More Value from Your Hotel's
Listings on OTAs and Third-Party Travel Sites. Learn How to Better
Merchandise Your Hotel Online - April 14th, 2009 / April 2009
VFM
Leonardo Expands Visual Content Distribution Network to
include Additional 40+Travel Websites Powered by GTA Travel / March
2009
VFM
Leonardo Partners with InnLink to Maximize Online Revenue for Hotel
Customers; Leading distributor of visual content for the global travel
industry enters into partnership with industry leading reservations
service and representation company to enhance revenue for its hotels
through online rich media distribution / February 2009
VFM
Leonardo Appoints Jeff Thomas as Vice President Global Distribution;
Travel industry veteran to build on VFM Leonardo’s expanded online
media network / November 2008
Americas
Best Value Inn to Further Enhance Online Presence with Rich Media from
VFM Interactive - VFM to produce and distribute new rich visual content
for all ABVI properties / October 2008
Outrigger
Hotels & Resorts and OHANA Hotels & Resorts Roll-Out New Online
Videos for Their Hawaii Properties / March 2008
Myfidelio.Net
And VFM Interactive To Provide Hotels With A Central Gateway For
Distribution And Management Of Visual Content In All Channels; All
myfidelio.net hotels now have access to VFM’s Vscape solution to
distribute and manage images in all GDS and thousands of Internet
Channels / March 2008
VFM
Interactive Announces Louise Meyer Joins Executive Team; Highly
regarded industry veteran to help build VFM's hotel media production
and distribution business / February 2008
Great
Hotels Organisation Partners with VFM Interactive to Provide Rich Media
Production and Distribution Services for their Member Hotels Worldwide;
GHO adopts VFM's Vscape media management and distribution solution to
distribute hotel photos and rich media to thousands of electronic
channels / February 2008
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