Last Year’s Chidings and this Year’s Tidings: Our Resolutions for the New Year

By; Keith Kefgen and Rosemary Mahoney, February 1997

Compensation

In terms of compensation, it is evident that in 1997, base salaries and bonuses should be based on performance. Make sure you know what the competition is doing by conducting annual compensation surveys. How many of you already gave out "Santa Claus" bonuses instead of a bonus that reflects real performance measures? Although you can t undo the past, you can plan for the new year with a structured compensation program that meets both company and individual goals.

When structuring a new policy, be sure to incorporate the above recommendations. For example, base bonuses on EVA or EBITDA formulas, rather than Gross Operating Profit.  Economic Value Added, for example, is a measurement tool that determines if a business is earning more than its true cost of capital, thus giving managers a better idea of whether they are creating or destroying shareholder wealth. Or perhaps you should structure bonuses according to group goals rather than individual ones, to create more team work in your organization.

For you multi-nationals, when sending people overseas, consider the host - based approach. This approach treats employees as a citizen of the host country, eliminating the need to maintain purchasing power of comparable positions at home.

And for you public companies, compensate directors with stock options instead of cash. Also demand that they take an equity position in the company by requiring a purchase of common share

Out With the Old
Compensation:
  • Pay according to job title and seniority
  • Catering Sales Points
  • Cash to directors
  • Home based approach to expatriate hiring
  • Bonuses based on GOP
  • Individual bonuses
  • "Santa Claus" bonuses
Perquisites & Benefits
  • Maintenance, live in costs
  • Company Car
  • Stock Appreciation Rights in tandem with stock options
  • Major medical plans
  • Pension Plans
HR Practices
  • Functional specialists in large HR departments
  • Recruiting through the newspapers
  • Cronyism on the Board of Directors
  • Employees - at - will
In With the New
Compensation
  • Pay for performance and benchmarks through competitive surveys
  • Bonus programs based on performance
  • Stock to director/mandatory stock purchase
  • Host - based approach to expatriate hiring
  • Bonuses based on EVA and EBITDA
  • Group bonuses in concert with individual bonus schemes
  • Bonuses based on quantifiable measures
Perquisites & Benefits
  • Increase base salary according to cost of living
  • Auto allowances
  • Non - qualified stock options, no SARs
  • HMOs & client funded plans
  • 401k plans
HR Practices
  • Outsourcing
  • Recruiting through "on-line" services and professional search firms
  • Formal corporate governance policy
  • Contracts
Perquisites & Benefits

Resist the temptation to offer maintenance to hotel general managers. With the market rebounding, it is a costly perk. Furthermore, dump the company car liability in favor of cash allowances. Stock option plans are inherently strong motivators for management due to the fact they directly tie company performance and executive pay. So forget about all those add-on programs such as Stock Appreciation Rights, restricted stock awards and tandem awards. They amount to nothing more than double dipping. If you do not offer a 401K plan, get one. They offer many advantages to both employer and employee and they are relatively easy to implement.

HR Practices

Concentrate on what you do best, and oursource the rest. There is no need to have a large HR department if it would be more cost efficient to hire experts on an as needed basis. For example, outsourcing the recruiting, training and even payroll functions have become commonplace. The human resources executive must be free of minutia to concentrate on strategic planning with-in the company.

Concerning employee recruiting, more and more will be done through 'on-line" services. Though it is not a panacea for all types of recruiting, on-line advertising will take the place of newspapers for filling lower level positions.

So, as you run on that treadmill at the gym you just joined, just remember that your company needs to shape up too! Happy New Year!

For additional information contact the firm at:

HVS Executive Search
372 Willis Avenue
Mineola, NY 11501
Phone: 516-248-8828 Fax: 516-742-1905
or Email Mr. Kefgen at kxk@hvs-intl.com

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