The new Hotelligence Reports will provide Best Western International, domestically and internationally, with access to historical electronic booking data from the Global Distribution System (GDS), including information on business sources, rates and length-of-stay patterns, for Best Western members and their local or regional competitive set. This comprehensive data will greatly enhance Best Western�s operational decision-making and effectiveness in electronic distribution of its product around the world.

�TravelCLICK�s Hotelligence Reports provide market-and competitor-specific information against which we can benchmark Best Western advertising and promotion success,� said James P. Evans, president and CEO, Best Western International Inc. �This allows us to hone our strategic marketing plans to precisely meet�and exceed�the needs of our customers.�

TravelCLICK�s enhanced Hotelligence Reports delivers electronic market share tracking, travel agency booking information, distribution system benchmarks, market demand, and revenue management data for hotels and competitive sets of their choosing.  Hotelligence provides unprecedented access to data available from 98 percent of travel agents who book more than 44 million hotel reservations annually through Galileo, WORLDSPAN, Sabre, Abacus and Axess GDS. Currently, Hotelligence boasts a 95 percent subscriber retention rate.

�By offering an overview of a brand�s competitive environment, as well as a market forecast, TravelCLICK Hotelligence Reports provide the ammunition a company needs to position themselves competitively in their marketplace,� said Gray.  

�Customized information is essential to planning a hotel�s projected marketing plan.�
�By utilizing TravelCLICK�s Hotelligence Reports, Best Western is affirming our commitment to provide the most comprehensive data available in the travel industry,� said Ray Cohen, president and co-CEO of TravelCLICK, Inc.  �When armed with this detailed information, Best Western can pursue a targeted, cost-effective marketing campaign tailored to their unique needs.�

TravelCLICK, Inc. is the world�s preeminent provider of digital media and data solutions to the travel industry.  Headquartered in the Chicago area, TravelCLICK has a rapidly growing workforce of over 300 people spanning more than 130 countries.  The company has divisional offices in New York; Chicago; San Francisco; Geneva, Switzerland; and Melbourne, Australia.

Established in 1996 as Global Marketing Services (GMS), the company entered into an investment partnership with Bain Capital, Inc. in 1999 to fuel its expansion. Recently, the company changed its name to TravelCLICK to reflect an expanded product base, including Phaser, Hotelligence Reports, ChannelTRAK, Galileo Headlines, Sabre and Abacus PromoSpots, Sabre Virtually There, Galileo Featured Property and Amadeus Instant Marketing. The company�s Web site address is www.travelclick.net.

Best Western International Inc. is the world�s largest hotel brand with more than 4,000 independently owned and operated hotels throughout Australia, Asia, Southern Africa, Canada, the Caribbean, Europe, the Middle East, Mexico, Central and South America and the United States.