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With Fareed & Company |
| Norfolk, VA - November 17, 2000 - Atlanta-based
U.S. Franchise Systems, Inc. (USFS) recently signed an agreement naming
Fareed & Company its agency of record. Specializing in hospitality,
Fareed & Company Advertising, Marketing and Public Relations will handle
all strategic marketing and branding efforts for the national USFS Microtel
Inns & Suites and Best Inns & Suites brands.
Fareed & Company will implement a strategic marketing plan with an aggressive advertising campaign utilizing both on-line and traditional media. Separate public relations initiatives for both brands will be executed through a media relations campaign to target consumers and build brand awareness. �I am pleased to have established a working relationship with US Franchising Systems, Inc. It is an honor to be working with Mike Leven, a 39-year veteran of lodging and President of US Franchise Systems, Inc. He is a legend and highly respected in the hospitality industry.� states John Fareed, President and CEO of Fareed & Company. Serving the national and international travel
and tourism industry, Fareed & Company Advertising, Marketing and Public
Relations is based in
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Kerry Shehan, Public Relations [email protected] Phone: (757) 640-130 |