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Mimics the Dow |
| Durham, N.H., Dec. 4, 2000 – “I think we’ll continue overall in a positive
vein with a little softening…as long as we don’t have a significant flare-up
in the Middle East…that scares me,” noted a senior executive responsible
for more than 200,000 hotel rooms. He certainly speaks the truth. The Lodging
Executive’s Sentiment Index (LESI) calculated for the month of November
64.3…the lowest reading since its inception six months ago. Although any
reading above 50 indicates expansion, the latest impressions of lodging
executives about the level of business activity for the lodging industry
continues a downward trend for the third consecutive month.
The LESI calculation for November is lower by 7.4 index points following a 7.1 decrease to October’s calculation from September’s calculation. One of LESI’s creators, Professor Evangelos Simos, from the University of New Hampshire’s Economics Department and a regular contributor to the Blue Chip Economic Forecast says, “a LESI reading of 50+ marks the lodging industry as generally expanding; and below 50, the industry is generally declining while the distance from 50 is indicative of the strength of the expansion or decline.” Future components of the LESI also indicate a trend of lower readings for three successive months…from 63.3 last month to a precipitous decline to 53.6 for this month…a scant few points above the line that indicates expansion. The executives' sentiment about current business conditions decreased to 75.0 from the calculaition for October’s reading of 80.0. Construction of additional rooms for November’s calculation climbed 2.4 index points to 85.7 versus October’s calculation of 83.3, although lower than the expansion reported at a robust 91.7 for September’s Construction Index reading. “The continued strength in construction is due to the long term pipeline of ramping-up the construction of hotel rooms to include the replacement of obsolete products,” states Joe Durocher, Professor of Hospitality Management at the University of New Hampshire and another of LESI’s creators. The Rooms Reservations Index calculation for the month of November improved slightly to 64.3 as compared to 63.3 for October’s calculation. For the Rooms Reservation Index executives were asked what they expected for rooms reservations/bookings over the next 12 months compared to the last 12 months. From a base line of 50, the distance continues to suggest expansion for lodging business activity for the future. While executives rate general business conditions as expanding…but only slightly…these same executives score their own rooms reservations / bookings at 64.3. Only half (50%) of the executives rated current business conditions
as good with the other fifty percent (50%) rating current conditions as
“normal.” Last month, sixty seven (67%) percent of the lodging executives
rated the current business as “good,” compared to sixty seven percent (67%)
for October and seventy seven percent (77%) for September.
About the Index Created by researchers at LodgingForecast.com, the LESI tracks on a month-to-month basis a 12-month outlook for the lodging industry. The LESI is a nationwide poll of lodging industry executives in operations, finance and development, and marketing who represent all segments of the lodging industry. LodgingForecast.com holds its executives’ responses in strictest confidence; only the final summary analysis is reported, and the summary analysis encompasses upwards of 1.2 million hotel rooms. Following the Purchasing Managers Index method of tracking leading indicators, the LESI satisfies the need for real-time information for executive decision making in the lodging industry. The LESI is a leading indicator based on opinions of lodging executives. Under development since June 1999, the LESI is a diffusion index--a convenient summary measure showing the prevailing direction of change and the magnitude of change for the Lodging Industry. LodgingForecast.com is a division of the consulting firm evanjoeray, LLC which publishes several lodging related indicators each month. |
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Raymond J.Goodman, Jr. Info@LodgingForecast.com (603) 868-7888 http://orbit.unh.edu/dhm http://www.lodgingForecast.com |