Prior to forming Sculley Brothers LLC in 1995, Sculley built his reputation as a marketing wizard when he was CEO of Apple Computers ®, and before that as president and CEO at Pepsi ®. Sculley�s speech, �Distinguished Recognition: How to Utilize Technology to Market Effectively,� will discuss how the successful assimilation of Internet technology and branding is key to making an organization distinguishable in the hospitality industry. Sculley will share the marketing secrets he used to catapult Apple and Pepsi to the most

John Sculley

Sculley is also a board member of the Internet company, PeoplePC and chairman and co-founder of Sirius Thinking, Ltd., a children�s entertainment company in New York. He was voted �Advertising Man of the Year� by both Advertising Age and Adweek magazines, and chosen as �CEO of the Decade for Marketing� by the Financial News Network.

Sculley Brothers LLC, is a private investment firm whose mission is to help build new companies for the new economy. Their primary focus is early stage e-commerce companies with exciting growth opportunities.

�We are strong believers that the Internet is not just a technology*it�s the primary enabling utility service for the new economy,� says Sculley.

Sculley built his reputation in marketing while he was president and CEO of Pepsi from 1978 until 1983, and held marketing and management positions with the soft drink giant for 16 years. During Sculley�s stewardship at Pepsi, the company enjoyed great market success, ultimately passing Coca Cola as number one in market share in the US, as measured by A.C. Nielsen. He joined Apple in 1983 when the company was under $600 million in revenue, and by the time he left in 1993, Apple�s revenue exceeded $8 billion. During Sculley�s tenure at Apple, several major marketing brands were created including Macintosh, Apple Desktop Publishing and the Apple Powerbook.

HITEC, produced by Hospitality Financial and Technology Professionals ®, is the largest and most comprehensive showcase of hospitality technology in the world.  HITEC 2001 is expected to attract over 6,000 attendees.