PARSIPPANY, NJ (July 17, 2000) - After less
than fours years of existence, Wingate Inn® hotels is making its mark
on the hotel industry and consumers as the brand outperformed its mid-market
segment competitive set in satisfaction, value and service as reported
by D.K. Shifflet and Associates Ltd.
| According to just released statistics, 74% of all guests rated their
satisfaction with the all-new construction brand as good or excellent as
compared to only 59% for the overall mid-market segment, while Wingate’s
value rating was 74% compared to the segment rating of 54%. Finally,
the brand’s service rating was 64% while the overall mid-market segment
was 56%.“
These D.K. Shifflet statistics validate two of the brand’s core points
of differentiation - consistency and value, which both lead to customer
satisfaction” explains Keith Pierce, president and CEO of Wingate Inns
International, Inc.
“With every Wingate Inn hotel featuring the same look and amenities,
consumers know what they’re getting no matter which hotel they visit.
They also know that our all-inclusive pricing provides numerous amenities,
such as a 24-hour business |
DKS&A
was founded in 1982 by Doug Shifflet, former VP of Marketing Services at
Marriott, to meet the need in the travel and tourism industry for quality
consumer-based information. To meet that need, DKS&A developed the
DIRECTIONS® Travel Intelligence System.
The DKS&A DIRECTIONS® Travel Intelligence System
is the largest, most comprehensive, monthly,
syndicated database tracking US traveler behavior.
-
540,000 Traveling Households Surveyed Annually
-
Total Quality Management Overseen By Internal Research Department
-
Using The World Travel Organization's Definition Of Travel
since 1991
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center, at no additional charges. All of this, plus outstanding customer
service, results in extremely satisfied customers.”
Wingate Inns International, Inc. is an all-new construction hotel chain
that opened its first franchised hotel in July 1996. Its focused
service, upper mid-market franchised hotels feature sophisticated, consumer-based
enabling technology and comfortable, oversized rooms that were created
in response to business travelers’ needs. All Wingate Inn hotels
are independently owned and operated under franchise agreements. Wingate
Inns International, Inc. is a subsidiary of Cendant Corporation (NYSE:
CD). |