| NEW YORK, July 24, 2000 – The Muse has joined
110 of the world’s finest independent luxury properties as a member of
the prestigious Preferred Hotels & Resorts Worldwide. Scheduled to
open in August 2000 at 130 West 46 Street, the 200-room boutique property
will offer exceptional service and upscale amenities in a refined contemporary
setting.
“The Muse’s participation in the Preferred Hotels program ensures that
our guests will enjoy the highest level of personal service and hospitality,”
said General Manager Mark Briskin. “Our goal is to anticipate guests’ needs
before they even step through the door and meet their expectations through
to check-out.”
In order to qualify as a Preferred hotel or resort, The Muse must adhere
to the group’s Standards of Excellence, an exhaustive quality-assurance
program that includes an annual, third-party audit of 1,600 standards and
practices.
According
to Greek mythology, the Muses were the original guardians of the fine arts,
promoting the more civilized aspects of human existence such as song, dance
and theater. Scheduled to open in Summer 2000 at 130 W. 46th Street, The
Muse, a concierge-style, boutique hotel will debut as a refuge in the heart
of Times Square, offering upscale amenities
and personalized service in an updated classic setting.
Acquired on behalf of Mass Mutual Financial Group by Cornerstone Real
Estate Advisers, Inc., and operated by Interstate Hotels, the 200 - room
property will be a prime locale for business and leisure travelers alike.
The conversion of the former Leavitt Building from office use involved
the restoration of the structure's triple-arched, limestone-and-brick façade,
as well as the addition of five floors, bringing the total floor count
to19 stories.
The Muse's ties to its home in the Theater District will be most evident
in the hotel's David Rockwell - designed restaurant.
The Muse has been designed by Perkins & Will Architects, New York,
to have a contemporary feel, drawing upon influences of historic New York
hotels, with references to the proportion and symmetry of classic architecture. |
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About Preferred Hotels & Resorts
Preferred Hotels & Resorts Worldwide, Inc. is a global
stockholder-owned distribution company that holds and markets an exclusive
brand of distinctive luxury hotels and resorts. Each Preferred member property
must be qualified by applying for membership and participating in and achieving
Preferred’s Standards of Excellence™ quality assurance program.
Preferred’s focus on quality rather than quantity, accountability
to its members, and a combination of unique marketing programs that appeal
to affluent customers ensure that your hotel will benefit from Preferred
membership. Preferred’s members gain competitive advantage through distribution
marketing and technology programs, each designed to uniquely benefit independent
hotel owners.
Preferred membership is restricted to “independent luxury
hotels, resorts and spas.” A property may be considered “luxury” if it
meets or exceeds the high operational level required by Preferred’s quality
assurance program. Other important criteria include:
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Location of the property
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Significant and unique interior and exterior architectural
design
-
Full-service restaurant(s) with the highest level of food
quality and service
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Outstanding room design and public area appointments
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Consistent favorable business practices of the ownership
and management
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Extensive background in the on-site management of luxury
hotel, resort or spa
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operations
Prospective applicants are required to submit a detailed
application for review by Preferred. The applicant will also be expected
to meet Preferred standards by undergoing two unannounced inspections of
the property. An inspection fee will be required. The inspections will
be performed by an independent, third party licensed inspector and a general
manager of a Preferred property. Pending favorable results of both inspections,
Preferred’s board of directors will review the application. A two-thirds
affirmative vote by the board is required for the application to be approved
for membership.
A property that is under construction, or undergoing extensive
renovation, may apply for a construction membership in Preferred. The application
process takes approximately 45-60 days.
Contact:
Mr. Robert Cornell
Senior Vice President, Development Preferred Hotels®
& Resorts Worldwide, Inc.
311 South Wacker Drive, Suite 1900
Chicago, IL 60606-6620 U.S.A.
Telephone: 312-913-0400
http://www.preferredhotels.com
Email: rcornell@preferredhotels.com |
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