Rothfeld had been vice president, partner services group, a position he assumed in 1998. In this role, he was responsible for a number of innovations at Choice, including the development and rollout of www.ChoiceBuys.com, the company�s online procurement system; the exploration of internet access and in-room PC programs for Choice brand hotels; and strategic alliances with Fortune 500 consumer product and service companies that resulted in significant benefits for Choice franchisees, hotel guests and the company.  

�Dan Rothfeld has already demonstrated a keen ability to identify business opportunities, incubate them and bring them to market,� said Charles A. Ledsinger, Jr., president and CEO of Choice. �His efforts have been critical in establishing Choice as an innovative leader, particularly in the realm of e-commerce. This new post recognizes his efforts and positions him and his team to continue to capitalize on new opportunities in the ever-changing e-commerce environment.�

In his new position, Rothfeld reports directly to Ledsinger.

Rothfeld joined Choice from Interim Services, Inc., where he was vice president of corporate services. While at Interim, he was responsible for implementing the first strategic vendor partnership program in the personnel services industry.
Rothfeld holds a Juris Doctorate degree from Nova Southeastern University in Ft. Lauderdale, FL and a bachelor�s degree in business administration from the University of Florida.

Choice Hotels International is the second largest hotel franchiser in the world, with more than 4,000 hotels, representing 330,000 rooms, open in 36 countries. Brands marketed by Choice include Comfort, Quality, Clarion, Sleep, Econo Lodge, Rodeway Inn and MainStay Suites.