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Pivotal Century Plaza Hotel, LLC, Which Acquired 
The Century Plaza and Tower in February 1999, Will 
Renovate the Property into Two Hotels: 
The St. Regis, Los Angeles, and The Westin Century Plaza
WHITE PLAINS, N.Y., April 6, 2000 -  In the heart of the world�s entertainment capital, towering high above the city, stands a landmark hotel devoted to the pursuit of grace, style and timeless elegance. This Westside landmark will be reintroduced in the fall, as The St. Regis, Los Angeles. The hotel, currently known as The Westin Century Plaza Tower, brings to eight the number of St. Regis hotels.

The announcement was made today by Starwood Hotels Resorts in conjunction with Pivotal Century Plaza Hotel, LLC, which acquired The Century Plaza and Tower in February 1999. Plans currently are under way to renovate the entire property. Upon completion in the fall, the result will be two completely refurbished hotels: The St. Regis, Los Angeles, and The Westin Century Plaza.

The 297-room St. Regis, Los Angeles will offer travelers a new, luxurious, world-class destination in West Los Angeles. Under the direction of general manager, Wolf Walther, The St. Regis, Los Angeles will offer a guest experience unique to St. Regis hotels, including soft-spoken luxury, understated elegance, gracious service and a discreet sense of exclusive privacy throughout the stay.

Plans for the design of The St. Regis, Los Angeles have been created by Texeira Interior Architecture Design of Los Angeles and include an elegant new entrance and lobby, spacious guest rooms with spectacular views of the ocean or the Hollywood Hills, and an expanded swimming pool area with sun decks and private cabanas. And, in response to guests� desire for a refuge from their fast-paced lifestyles, a full-service spa designed to relax and revitalize will provide a quiet retreat and service beyond pampering. Created by Sylvia Planning And design, the spa will offer nine treatment rooms and an adjoining fitness room that overlooks the pool and features panoramic views of the ocean. 

The St. Regis, Los Angeles� 297 sumptuous guest rooms will include not only the most luxurious in decor dominated by soft tones of golds, yellows and browns, but also state-of-the-art technology to offer the ultimate guest room experience. Electronic controls in the bedside telephone console will offer guests the ability to control most equipment in the room, including the television, DVD player, CD player, surround sound, lighting, air conditioning and even the drapes. The system will be programmable for seven foreign languages as well. Guests may also activate an electronic �do not disturb� sign for phone calls as well as a light outside the door that can be accessed only by hotel personnel with an electronic card to alert to the guest�s presence in the room or if housekeeping is requested. All rooms will offer high-speed Internet access, a laptop safe that provides battery charging, a fax/copier/printer and cordless dual-line telephones.

Additional plans include a signature restaurant for The St. Regis, Los Angeles with a separate entrance. A stylish bar, designed in the tradition of the famous King Cole Bar in The St. Regis in New York City, will be tucked into the lobby providing an intimate and opulent haven.

Boardrooms and function space also will be enhanced with the most advanced business technology available, along with the finest in luxurious furnishings and appointments necessary for the highest level meetings. 

The adjoining Westin Century Plaza also will be refurbished, with its debut scheduled for later in 2000. The new Westin Century Plaza will feature renovated meeting rooms, a dramatic new entrance and lobby, a new signature restaurant and cafe, newly landscaped gardens and grounds, and a 30,000 square-foot destination day spa.

Pivotal Century Plaza Hotel, LLC is a real estate investment and development firm involved in numerous luxury hotels, commercial and residential projects. Also involved with the Century Plaza and The St. Regis, Los Angeles are DMB of Phoenix and AEW Partners III, L.P.

There are now eight St. Regis hotels, all named for the 1906 Beaux Arts landmark hotel in New York City, which was built by Col. John Jacob Astor. The legendary flagship is consistently ranked as one of the world�s finest. There also are St. Regis hotels in Aspen, Beijing, Houston, Rome and Washington, D.C. A seventh has been announced for Shanghai with completion in 2002. Each is unique to its surroundings, and each offers guests a high level of customized service.

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Contact:
Margaret Vodopia
Director of Public Relations
The Luxury Collection of Starwood Hotels Resorts
914-640-8392
http://www.luxurycollection.com
Also See: The 1,046 Room Century Plaza Hotel and Tower Sold to the Pivotal Group: Plan Dual-Brand Strategy / Feb 1999 
Westin Century Plaza Creates Ronald Reagan Suite - 8,000-sq ft Suite Occupies Entire 30th Floor / Jan  1999

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